Performance Marketing Manager: Flexible, Data-Driven Growth

VIVA ENERGY AUSTRALIA; Adelaide; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible working arrangements

Parental leave

Health, wellbeing and lifestyle perks

Employee share plan

Novated leasing

Service recognition program

Job summary

Viva Energy Group is seeking a Performance Marketing Manager to lead digital marketing initiatives for its retail brands, driving customer acquisition, engagement and retention across paid channels.

You will plan, implement and optimize campaigns across search, social, display and programmatic, while managing budgets and delivering measurable outcomes. Flexibility in working arrangements supports work-life balance.

Qualifications

• Proven experience leading Performance/Digital Marketing initiatives.
• Strong track record delivering measurable commercial outcomes.
• Experience managing large media budgets and optimizing campaigns.
• Advanced analytics capability to interpret campaign data.
• Strong stakeholder collaboration across multiple teams.
• Familiarity with analytics tools (GA/Looker Studio).
• Experience in retail, loyalty or customer-focused marketing is a plus.

Responsibilities

• Develop and execute performance marketing strategies aligned to brand objectives.
• Lead planning, implementation and optimization of campaigns across paid search, paid social, display, programmatic and affiliate channels.
• Monitor campaign performance and leverage data-driven insights to improve ROI and customer outcomes.
• Manage media budgets and ensure efficient spend allocation across channels.
• Deliver actionable reporting and insights to inform decisions and continuous improvement.
• Partner with Loyalty, Digital, Customer, Commercial and Operations teams for integrated campaigns.
• Manage relationships with media agencies, platform partners and technology providers.
• Drive testing and experimentation to improve engagement, conversions and retention.
• Support annual planning, forecasting and budgeting activities.
• Ensure compliance with privacy, consent and regulatory requirements.

Skills

Performance Marketing

Campaign optimization

Budget management

Analytics & data interpretation

Stakeholder management

Google Ads

Meta / social ads

Display & programmatic

Tools

Google Ads

Meta (Facebook) Ads

Display & programmatic platforms

Looker Studio

Job description

Viva Energy Group is seeking a Performance Marketing Manager to lead digital marketing initiatives for its retail brands, driving customer acquisition, engagement and retention across paid channels.

You will plan, implement and optimize campaigns across search, social, display and programmatic, while managing budgets and delivering measurable outcomes. Flexibility in working arrangements supports work-life balance.