Performance Marketing Lead - Global Ecommerce Growth

AusAir; Sydney; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Top‑of‑market compensation with equity

Real ownership from day one

Daily team meals

Visa sponsorship and relocation

Job summary

Freelancer Limited seeks a Performance Marketing Lead to own paid acquisition and growth across multiple channels. You will drive strategy, execution, and measurement to deliver real pipeline and revenue growth.

The role involves managing large budgets, partnering with internal teams, and leading a data‑driven expansion across the group. You will work with a global, fast‑paced team and be measured on CAC, ROAS, payback, and LTV, ensuring campaigns are optimized for tangible outcomes.

Qualifications

• Bachelor’s degree in marketing, business, or a related field.
• 5+ years in performance marketing with proven revenue growth.
• Strong analytical skills with data analysis tools (GA, Excel).
• Excellent communication and collaboration with cross‑functional teams.
• Experience managing external partners (agencies/vendors).

Responsibilities

• Develop and execute performance marketing strategies across multiple digital channels.
• Analyze and optimize campaigns to maximize ROI and revenue growth.
• Collaborate with product, design and analytics to develop campaigns.
• Manage relationships with external partners (agencies/vendors).
• Stay up‑to‑date with industry trends and best practices.

Skills

5+ years in performance marketing

Strong analytical skills

Excellent communication and cross‑team

Education

Bachelor’s degree in marketing, business, or related field

Tools

Google Analytics

Excel

Job description

• What Performance Marketing Lead Global Ecommer...

Showing 4417 Performance Marketing Lead Global Ecommerce Growth jobs in Sydney

Job Description

Summary:

We are seeking a highly motivated Performance Marketing Manager to join our team. The ideal candidate will be responsible for developing and executing marketing strategies that drive revenue growth and customer acquisition. This role requires a deep understanding of digital marketing channels, data analysis, and the ability to work collaboratively with cross-functional teams.

Responsibilities:

• Develop and execute performance marketing strategies across various digital channels, including paid search, social media, display advertising, and email marketing
• Analyze and optimize campaigns to maximize ROI and drive revenue growth
• Collaborate with cross-functional teams, including product, design, and analytics, to develop and execute marketing campaigns
• Manage relationships with external partners, including agencies and vendors
• Stay up-to-date with industry trends and best practices to ensure our marketing strategies are innovative and effective

Qualifications:

• Bachelor’s degree in marketing, business, or a related field
• 5+ years of experience in performance marketing, with a proven track record of driving revenue growth and customer acquisition
• Strong analytical skills and experience with data analysis tools, such as Google Analytics and Excel
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Experience managing external partners, including agencies and vendors

Own the numbers. Scale what works. Kill what doesn't.

We’re not looking for someone to "support campaigns." We’re looking for someone to run performance marketing end to end: strategy, execution, and the numbers that prove it’s working.

Freelancer Limited is an ASX-listed company behind some of the most recognised marketplaces on the internet:

• Freelancer.com, the world’s largest freelancing and crowdsourcing platform, with 90+ million users and fourteen Webby Awards
• Escrow.com, the global payments platform that’s safeguarded over US$8 billion in transactions
• LoadShift, Australia’s largest heavy‑haulage freight marketplace, moving more freight than the distance to the moon every weekday, and 1 billion km to date

You’ll plug into a genuinely global team, with daily contact across Sydney, Vancouver, London, Manila, San Francisco, and Bangalore, inside a flat, fast, feedback‑rich culture where the work speaks louder than the org chart.

What you’ll actually do

Own performance across the funnel. Awareness through activation through retention, with a relentless focus on the numbers driving each stage. Where performance is leaking, you find it and you fix it.

Run real budgets and defend every dollar. You’ll manage significant paid media spend across search ($100k+/mo Google Ads tROAS) and social (up to $500k+/mo across channels), and you’ll be measured on outcomes, not impressions. You speak CAC, ROAS, payback, and LTV fluently, and you optimise toward them relentlessly.

Live where the audience lives. Instagram, TikTok, LinkedIn, YouTube, Reddit, X. You understand how each platform actually behaves in 2026, what "native" means on each, and how creators, short‑form video, and paid social work together. You brief, test, and scale creative that earns attention instead of buying it grudgingly.

Write copy that converts. You can go from a blank page to a headline, a hook, an ad, a landing page, and an email sequence that moves people to act. Clear beats clever. You know the difference, and you can prove it in the metrics.

Drive performance strategy across the group. You’ll build and execute paid acquisition and growth strategy across Freelancer.com, Escrow.com, and LoadShift, coordinating with Sales, Product, PR, and our Partnerships program to launch campaigns that generate real pipeline.

Build the retention engine. Personalisation, lifecycle, and retention programs that keep users coming back and lift lifetime value, not just top‑of‑funnel spikes.

What we’re looking for

• A track record with real budgets. You’ve managed larger ad budgets and delivered measurable, defensible results: growth you can point to and explain how you got there.
• Performance‑first mindset. You’ve been judged on CAC, ROAS, payback, and LTV, not vanity metrics, and you optimise toward them daily.
• Native social fluency. Hands‑on, advanced experience running and scaling paid and organic on Instagram, TikTok, and the wider social ecosystem, with a real grip on segmentation, audiences, and creative that performs on each platform.
• Conversion copywriting. You write persuasive, on‑brand copy across ads, landing pages, email, and long‑form content, and you know how to test and improve it.
• 5+ years in performance or digital marketing, ideally including SaaS or marketplace businesses (B2B and B2C), with hands‑on experience across multi‑channel campaigns, lead gen, and reporting.
• A data‑first operator's instinct. Google Ads, GA4, CRM, email, and campaign tooling are second nature. You learn new software fast and automate what you can.
• Self‑starter energy. You work with little direction, chase the opportunity in every problem, and stay calm under pressure.
• Team‑first attitude. You’ll step out of your lane to help the team win. One team, one dream.
• Excellent English, written and verbal, with the ability to make complex ideas land simply.
• Bachelor's degree in Business, Marketing, Computer Science, Engineering, or a related field.

Nice to have

• Experience with AI‑assisted creative, content, and campaign workflows
• A working grasp of AEO/GEO (Answer Engine and Generative Engine Optimization) and how to get our brands surfaced and cited in AI answers (ChatGPT, Perplexity, Google AI Overviews, and the like), not just ranked in classic search
• A love for fast‑moving, high‑ownership startup environments
• Technical curiosity: you can research a complex subject and explain it clearly, and a working understanding of APIs is a plus
• A strong portfolio of campaigns and content you've built or led: multi‑channel campaigns, short‑form video, thought leadership, ads, landing pages, and more

Flat hierarchy, real ownership, global reach, and products people actually use. If you want your work to matter, and to be seen, this is where it happens.

Bring the portfolio. Bring the numbers. Let’s build.

We’re building a new category of interactive entertainment powered by AI characters, image, video, and real‑time experiences. We’re one of the most‑visited AI products globally, serving millions of users every day.

We work in‑person in Sydney, Australia, and hire globally.

About us

• We’re building a new category of interactive entertainment powered by AI characters, image, video, and real‑time experiences. We’re one of the most‑visited AI products globally, serving millions of users every day.
• We work in‑person in Sydney, Australia, and hire globally.

How we work

• User‑first: We build what people want. We invest time to understand our users and focus on adding value instead of extracting value.
• High agency, high ownership: We own outcomes end‑to‑end. When something goes wrong, we take responsibility and fix it.
• Urgency: We prioritize ruthlessly, increase leverage, and move at an exceptional pace.

What you’ll do

• You’ll own and scale our performance marketing function end‑to‑end: strategy, execution, and the number at the bottom of the spreadsheet. You’ll operate across unique DSPs and paid acquisition channels, and you’ll define the playbook as you go. You live CPMs, CTRs, and CPAs, and you think in payback and incrementality. You run AI‑first, with AI tooling as your operating environment, not a side experiment.

Example projects

• Own the budget, then 10× it. Run large budgets across multiple DSPs, balancing scale, optimization, and experimentation. You own the allocation call: where the next incremental dollar goes, and why it pays back.
• Write the expansion playbook. Launch in new regions, networks, and audiences. Find our ideal customers in every corner of the internet, and prove it was them, not noise.
• Operate the test‑and‑learn engine. Structured experiments across audiences, creative, placements, and bidding. Frameworks that compound, not one‑off tests you forget by Friday.
• Own attribution and measurement. Diagnose where the funnel leaks from first impression to paid conversion, separate signal from lag, and trust your own read of the data. You’ll have full ownership to fix every stage.

What you’ll bring

• Extensive performance marketing experience across a range of paid acquisition channels, with real budget ownership behind you.
• The ability to reason causally about your spend. You’re comfortable with attribution, incrementality, and the gap between blended and attributed numbers. You can tell when a metric is lying to you.
• Hands‑on comfort in the data yourself. You can pull the query, read the funnel, and build the model. You don’t wait on someone else to tell you what happened.
• High attention to detail combined with a scrappy, experimental mindset.
• Creativity paired with an obsession with numbers. We love charts that go up and to the right, and you will too.
• A hunger to win. This won’t be easy, and no one has done it before.

What we offer

• Top‑of‑market compensation with meaningful equity upside.
• Real ownership from day one. Work on important problems and see the impact of what you ship.
• Fast‑growing scope. As your impact grows, your responsibility and compensation should grow with it.
• A company card for food, coffee, tools, and anything that helps you do your best work.
• Daily team lunch and dinner at the office.
• An unlimited workspace budget to build your ideal setup.
• Visa sponsorship and relocation assistance for people moving to Sydney.

How we think about comp

We raise the ceiling for exceptional performers, not the floor. As your impact grows, your compensation should too.

• The listed range is cash + equity, with superannuation on top.
• We review compensation every 6 months.
• Bonuses reward past impact, and raises reflect your new level.

Our interview process

• Intro call: 15 minutes to align on the role and company.

• Founder interview: go deep on what you’ve built, how you think, and how you work.

• Role interview: 1 hour working through a practical problem relevant to the role.

• Paid work trial: spend 3 days with us in Sydney working on a real problem. We cover travel and accommodation, if needed.

• Offer: if it’s a strong fit, we move quickly.

AllCare Disabilities is a registered disability service provider delivering person‑centred support across residential, community, and day program settings.

We create safe, inclusive environments where participants can build independence, develop skills, and stay connected to their community.

Our approach is practical and outcomes‑driven. We work closely with participants, families, and support networks to deliver consistent, high‑quality support that aligns with individual goals.

About the Role

This is not just a leadership role, you’ll be hands‑on, you’ll shape our expansion strategy, lead the marketing campaigns and work closely with the team.

Core responsibilities:

• Own and run Google Ads (Search and Performance Max) and Meta Ads end to end
• Keyword research, match type strategy, negative keyword discipline, ongoing search term mining
• Build and maintain the measurement layer: GA4, Google Tag Manager, Meta Pixel and Conversions API, offline conversion imports
• Close the loop between ad platform and CRM so we can see which campaigns produce actual clients, not just form fills
• Landing page and conversion rate optimisation, working with existing build resources
• Weekly reporting against cost per qualified lead by channel and campaign

About You

• Minimum 5 years hands on in Google Ads and Meta Ads Manager, owning accounts directly rather than assisting
• Demonstrated lead generation experience with cost per qualified lead recorded
• Strong GA4, GTM, pixel and Conversions API implementation skills. ability to realign tracking, not just report on it
• Comfortable working inside a CRM. HubSpot preferred. Understands closed loop attribution
• Written English strong enough to write ad copy for an Australian audience that does not read as translated

Performance Marketing Specialist – 6 month fixed term contract

• Own customer acquisition across paid and organic channels
• Drive growth through campaign optimisation, CRO and experimentation

We’re working with an Australian fintech that helps customers access loans. They’re looking for a hands‑on Performance Marketing Specialist to drive acquisition, improve conversion and make every marketing dollar work harder.

The Opportunity

This six‑month fixed‑term contract offers ownership of campaigns across paid search, paid social, SEO and affiliate partnerships.

Reporting to the Growth Marketing Lead, you’ll combine campaign execution with data analysis to improve acquisition efficiency. You’ll work closely with product, data and design teams, as well as external agencies, with scope to test new ideas and explore AI tools and automation.

What You’ll Be Doing

Your role will focus on three key areas:

Customer acquisition and channel performance Plan, launch and optimise campaigns across paid and organic channels. Manage budgets and external agencies, using performance insights to improve acquisition costs and customer growth.

Conversion and experimentation Build and execute a CRO and A/B testing roadmap across landing pages and application funnels. Work with internal teams to turn insights into improvements to the customer journey.

Measurement and optimisation Track campaign and funnel performance, maintain dashboards and support reliable conversion tracking. Use the data to inform channel investment, targeting and campaign decisions.

About You

You’re a hands‑on digital marketer who enjoys both running campaigns and understanding what drives their results. You’re comfortable making decisions, testing ideas and explaining your recommendations through data.

You’ll also bring:

• At least 3 years’ experience in digital, performance or growth marketing, ideally within fintech, lending or financial services from either agency or in‑house environments.
• Strong experience across SEO and SEM, exposure to affiliate marketing would be a bonus.
• Hands‑on expertise in Google Ads and GA4, with working knowledge of Google Tag Manager and conversion tracking.
• Experience managing budgets, agencies and experiments, with measurable acquisition or conversion improvements.

Australian Ethical is one of Australia’s fastest‑growing super fund and ethical investment managers. We are ASX‑listed with over $14 billion in funds under management and offer a selection of award‑winning managed funds and superannuation products.

Our purpose is to invest for a better world, and we have been pioneers in this space for almost 40 years. For us, investing has two aims – generating solid financial returns and a positive impact for people, planet, and animals. At Australian Ethical, we prove that money can be a force for good. We do this by staying true to our purpose, which is embedded throughout our organisation and drives our everyday activities as a business, investor, brand, employer, and corporate citizen. We’re a registered B Corp and fully committed to an inclusive, equitable and forward‑thinking workplace culture.

Your new role:

In this role, you’ll lead the strategy and optimisation of paid acquisition channels across Google Ads, Meta Ads and other digital channels, using data‑led insights to improve conversion, shape acquisition activity and maximise return on ad spend.

Key responsibilities include:

• Own paid acquisition strategy across Google Ads, Meta Ads and other digital channels, aligning activity to commercial, audience, brand and acquisition goals.
• Brief, guide and partner with the media agency on campaign setup, targeting, bidding, creative testing, channel mix and optimisation priorities, ensuring strong execution and performance outcomes.
• Review campaign performance, budget pacing and key metrics to identify opportunities for stronger conversion, acquisition growth and return on media investment.
• Write, review and refine ad and SEM copy, providing creative direction that is clear, compelling, compliant and aligned to campaign objectives.
• Analyse campaign performance across CPC, CPL, CPA, ROI and full‑funnel conversion, maintaining dashboards and reporting routines that support commercial decision‑making.
• Use platform AI and automation, including Google Performance Max, Smart Bidding and Meta Advantage+, alongside AI tools for creative testing, analysis and reporting.
• Partner with Digital, Product, UX, Data, Legal, Compliance, design and agency teams to improve tracking, landing‑page conversion and compliant campaign delivery.

What we’re looking for

You’re a commercially focused performance marketer with a growth mindset, strong strategic judgement and a genuine passion for data. You’re confident using insights to optimise performance, partner with agency teams and connect campaign activity to measurable acquisition, conversion and return on media investment. If you bring the following, we’d love to hear from you:

• 3+ years’ experience in performance marketing across Google Ads and Meta Ads, with strong knowledge of campaign strategy, optimisation levers, performance metrics and effective agency execution.
• Strong experience in campaign reporting, analysis and data interpretation to improve performance and ROI.
• Hands‑on experience with GA4, Google Tag Manager and dashboarding tools such as Looker Studio or Supermetrics.
• Demonstrated campaign optimisation experience across bidding, audience segmentation, creative A/B testing and real‑time performance decisions.
• Experience using AI tools and platform automation to improve efficiency, scale testing and support analysis.
• Experience developing or owning paid‑media strategy and managing external media agencies or partners is highly regarded.
• B2C performance marketing experience in financial services, and exposure to programmatic, native content or emerging platforms, is highly regarded.

What’s in it for you

• A competitive salary, including short‑term and long‑term incentives including access to an Employee Share Plan
• Wellbeing program that includes an extra 4 days of leave per year
• Birthday leave
• 20 days paid annual leave with an additional 3 paid days of annual leave between Christmas and New Year

At Australian Ethical we embrace diversity in our people and thinking. We are committed to being an equal opportunities employer and never discriminate on the basis of race, religion, gender identity or expression, sexual orientation, age, marital or disability status.

We’re building a category of interactive entertainment powered by AI characters, image, video, and real‑time experiences. We’re one of the most‑visited AI products globally, serving millions of users every day.

We work in‑person in Sydney, Australia, and hire globally.

About us

• We’re building a new category of interactive entertainment powered by AI characters, image, video, and real‑time experiences. We’re one of the most‑visited AI products globally, serving millions of users every day.
• We work in‑person in Sydney, Australia, and hire globally.

How we work

• User‑first: We build what people want. We invest time to understand our users and focus on adding value instead of extracting value.
• High agency, high ownership: We own outcomes end‑to‑end. When something goes wrong, we take responsibility and fix it.
• Urgency: We prioritize ruthlessly, increase leverage, and move at an exceptional pace.

What you’ll do

• You’ll own and scale our performance marketing function end‑to‑end: strategy, execution, and the number at the bottom of the spreadsheet. You’ll operate across unique DSPs and paid acquisition channels, and you’ll define the playbook as you go. You live CPMs, CTRs, and CPAs, and you think in payback and incrementality. You run AI‑first, with AI tooling as your operating environment, not a side experiment.

Example projects

• Own the budget, then 10× it. Run large budgets across multiple DSPs, balancing scale, optimization, and experimentation. You own the allocation call: where the next incremental dollar goes, and why it pays back.
• Write the expansion playbook. Launch in new regions, networks, and audiences. Find our ideal customers in every corner of the internet, and prove it was them, not noise.
• Operate the test‑and‑learn engine. Structured experiments across audiences, creative, placements, and bidding. Frameworks that compound, not one‑off tests you forget by Friday.
• Own attribution and measurement. Diagnose where the funnel leaks from first impression to paid conversion, separate signal from lag, and trust your own read of the data. You’ll have full ownership to fix every stage.

What you’ll bring

• Extensive performance marketing experience across a range of paid acquisition channels, with real budget ownership behind you.
• The ability to reason causally about your spend. You’re comfortable with attribution, incrementality, and the gap between blended and attributed numbers. You can tell when a metric is lying to you.
• Hands‑on comfort in the data yourself. You can pull the query, read the funnel, and build the model. You don’t wait on someone else to tell you what happened.
• High attention to detail combined with a scrappy, experimental mindset.
• Creativity paired with an obsession with numbers. We love charts that go up and to the right, and you will too.
• A hunger to win. This won’t be easy, and no one has done it before.

What we offer

• Top‑of‑market compensation with meaningful equity upside.
• Real ownership from day one. Work on important problems and see the impact of what you ship.
• Fast‑growing scope. As your impact grows, your responsibility and compensation should grow with it.
• A company card for food, coffee, tools, and anything that helps you do your best work.
• Daily team lunch and dinner at the office.
• An unlimited workspace budget to build your ideal setup.
• Visa sponsorship and relocation assistance for people moving to Sydney.

How we think about comp

We raise the ceiling for exceptional performers, not the floor. As your impact grows, your compensation should too.

• The listed range is cash + equity, with superannuation on top.
• We review compensation every 6 months.
• Bonuses reward past impact, and raises reflect your new level.

Our interview process

• Intro call: 15 minutes to align on the role and company.

• Founder interview: go deep on what you’ve built, how you think, and how you work.

• Role interview: 1 hour working through a practical problem relevant to the role.

• Paid work trial: spend 3 days with us in Sydney working on a real problem. We cover travel and accommodation, if needed.

• Offer: if it’s a strong fit, we move quickly.

AllCare Disabilities is a registered disability service provider delivering person‑centred support across residential, community, and day program settings.

We create safe, inclusive environments where participants can build independence, develop skills, and stay connected to their community.

Our approach is practical and outcomes‑driven. We work closely with participants, families, and support networks to deliver consistent, high‑quality support that aligns with individual goals.

About the Role

This is not just a leadership role, you’ll be hands‑on, you’ll shape our expansion strategy, lead the marketing campaigns and work closely with the team.

Core responsibilities:

• Own and run Google Ads (Search and Performance Max) and Meta Ads end to end
• Keyword research, match type strategy, negative keyword discipline, ongoing search term mining
• Build and maintain the measurement layer: GA4, Google Tag Manager, Meta Pixel and Conversions API, offline conversion imports
• Close the loop between ad platform and CRM so we can see which campaigns produce actual clients, not just form fills
• Landing page and conversion rate optimisation, working with existing build resources
• Weekly reporting against cost per qualified lead by channel and campaign

About You

• Minimum 5 years hands on in Google Ads and Meta Ads Manager, owning accounts directly rather than assisting
• Demonstrated lead generation experience with cost per qualified lead recorded
• Strong GA4, GTM, pixel and Conversions API implementation skills. ability to realign tracking, not just report on it
• Comfortable working inside a CRM. HubSpot preferred. Understands closed loop attribution
• Written English strong enough to write ad copy for an Australian audience that does not read as translated

Performance Marketing Marketer – Remote

Posted 1 day ago

Job Viewed

Tap Again To Close

What Performance Marketing Lead Global Ecommer...

We are looking for a Performance Marketer to join our team and lead paid acquisition across multiple channels in the Australian market. The role is part of a fast‑growing strategy to increase visibility and drive growth in our core products.

Please note: EOI only — we’ll reach out when a role opens.