Performance Marketing Specialist

Australian Ethical Investment; Sydney; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Employee Share Plan

Wellbeing program with extra leave

Annual leave benefits

Job summary

Australian Ethical Investment seeks a performance marketer to lead paid acquisition across Google Ads and Meta Ads, using data-driven insights to improve conversion and ROAS. You’ll partner with agencies, shape strategy, and optimize budgets while ensuring compliant, brand-aligned campaigns.

The role focuses on cross-channel growth in a purpose-led financial services context, leveraging AI tools and dashboards to inform decisions and drive measurable outcomes.

Qualifications

• 3+ years’ experience in performance marketing across Google Ads and Meta Ads.
• Experience with GA4 and GTM for analytics and conversion tracking.
• Proven ability to report on performance and ROI with dashboards.
• Experience managing external media agencies or partners is highly regarded.

Responsibilities

• Own paid acquisition strategy across Google Ads, Meta Ads and other digital channels, aligning activity to goals.
• Brief, guide and partner with the media agency on setup, targeting, bidding, creative testing and optimization priorities.
• Review campaign performance, budgets and key metrics to identify opportunities for stronger conversion and ROI.
• Write, review and refine ad and SEM copy aligned to campaign objectives.
• Analyse performance across CPC, CPA, ROAS and full-funnel conversion; maintain dashboards and reporting routines.

Skills

Performance marketing

Campaign optimization

Cross-channel advertising

Agency collaboration

Google Ads

Meta Ads

Dashboarding

AI-assisted optimization

Data-driven decisions

Paid media strategy

Tools

GA4

Google Tag Manager

Looker Studio

Supermetrics

Job description

Use your performance marketing expertise to drive measurable growth for one of Australia’s leading ethical superannuation brands.

About Us

Australian Ethical is Australia’s original and fastest-growing super fund and ethical investment manager. We are ASX-listed with over $14 billion in funds under management (and growing) and offer a selection of award-winning managed funds and superannuation products.

Our purpose is to invest for a better world, and we have been pioneers in this space for over 30 years. For us, investing has two aims – generating solid financial returns and a positive impact for people, planet, and animals. At Australian Ethical, we prove that money can be a force for good. We do this by staying true to our purpose, which is embedded throughout our organisation and drives our everyday activities as a business, investor, brand, employer, and corporate citizen. We’re a registered B Corp and fully committed to an inclusive, equitable and forward-thinking workplace culture.

Your new role

In this role, you’ll lead the strategy and optimisation of paid acquisition channels across Google Ads, Meta Ads and other digital channels, using data-led insights to improve conversion, shape acquisition activity and maximise return on ad spend.

Key responsibilities include:

• Own paid acquisition strategy across Google Ads, Meta Ads and other digital channels, aligning activity to commercial, audience, brand and acquisition goals.
• Brief, guide and partner with the media agency on campaign setup, targeting, bidding, creative testing, channel mix and optimisation priorities, ensuring strong execution and performance outcomes.
• Review campaign performance, budget pacing and key metrics to identify opportunities for stronger conversion, acquisition growth and return on media investment.
• Write, review and refine ad and SEM copy, providing creative direction that is clear, compelling, compliant and aligned to campaign objectives.
• Analyse campaign performance across CPC, CPL, CPA, ROI and full-funnel conversion, maintaining dashboards and reporting routines that support commercial decision-making.
• Use platform AI and automation, including Google Performance Max, Smart Bidding and Meta Advantage+, alongside AI tools for creative testing, analysis and reporting.
• Partner with Digital, Product, UX, Data, Legal, Compliance, design and agency teams to improve tracking, landing-page conversion and compliant campaign delivery.

What we’re looking for

You’re a commercially focused performance marketer with a growth mindset, strong strategic judgement and a genuine passion for data. You’re confident using insights to optimise performance, partner with agency teams and connect campaign activity to measurable acquisition, conversion and return on media investment. If you bring the following, we’d love to hear from you:

• 3+ years’ experience in performance marketing across Google Ads and Meta Ads, with strong knowledge of campaign strategy, optimisation levers, performance metrics and effective agency execution.
• Strong experience in campaign reporting, analysis and data interpretation to improve performance and ROI.
• Hands-on experience with GA4, Google Tag Manager and dashboarding tools such as Looker Studio or Supermetrics.
• Demonstrated campaign optimisation experience across bidding, audience segmentation, creative A/B testing and real-time performance decisions.
• Experience using AI tools and platform automation to improve efficiency, scale testing and support analysis.
• Experience developing or owning paid-media strategy and managing external media agencies or partners is highly regarded.
• B2C performance marketing experience in financial services, and exposure to programmatic, native content or emerging platforms, is highly regarded.

What’s in it for you

• A competitive salary, including short-term and long-term incentives including access to an Employee Share Plan
• Wellbeing program that includes an extra 4 days of leave above statutory requirement
• 20 days paid annual leave with an additional 3 paid days of annual leave between Christmas and New Year

At Australian Ethical we embrace diversity in our people and thinking. We are committed to being an equal opportunities employer and never discriminate on the basis of race, religion, gender identity or expression, sexual orientation, age, marital or disability status.

We believe supporting greater gender balance is key to our business growth and success, that’s why we’re proud to be one of eight organisations who have committed to the Financial Services Council (FSC) Women in Investment Charter. To find out more see here: https://www.fsc.org.au/policy/investment-management/gender-diversity/women-in-investment-management-charter

Like to know what it's like to work at Australian Ethical? Go here: https://www.australianethical.com.au/work-with-us/ or here: https://www.linkedin.com/company/australian-ethical-investment/life/

Join the Team

Please note: Only short-listed candidates will be contacted. Applications or approaches via recruitment agencies will not be accepted for this position.