Growth-Driven Digital Marketing Coordinator

Training Resources Group, Inc.; Sydney; On-site; AUD 70,000 - 100,000; Full time

Job summary

Training Resources Group in Australia is hiring a Digital Marketing Coordinator to support content, CRO, email marketing, social media and SEO, blending creativity with data to boost engagement and lead generation. Reporting to the Senior Digital Marketing Manager within the eSkilled Marketing team, you will ensure content is brand-aligned, well-written and optimised for organic visibility.

You will work with Web & UX teams on landing pages, run A/B tests, monitor performance and build campaigns

Qualifications

• Digital Marketing Experience: 3+ years’ experience across digital marketing, including website content, email, social media and lead generation.
• Marketing Copywriting, Editing & SEO: Strong copywriting, proofreading and SEO skills, with experience creating and optimising persuasive content for websites, landing pages, email campaigns, advertising and social media to improve search visibility, engagement and conversions.
• Website & Analytics Skills: Experience using GA4, Microsoft Clarity (or an alternative), with other tools to analyse traffic, user behaviour, funnel performance and conversion rates. Highly analytical, with the ability to interpret data, identify trends and conversion barriers, diagnose performance issues, and translate insights into actionable recommendations that improve website performance and lead generation.
• Design Skills: Experience using Adobe Photoshop and Canva to create and edit marketing assets, including social tiles, banners and headers.
• Exceptional Attention to Detail: Meticulous attention to detail and accuracy across copy, design, website content and campaign execution, with a strong ability to identify errors, inconsistencies and quality issues before work goes live.

Responsibilities

• Conversion & Funnel Optimisation: Analyse website and funnel performance to identify friction, drop-off points and opportunities to improve conversion rates across key pages and customer journeys.
• User Behaviour Analysis: Use website analytics, heatmaps and session recordings to understand user behaviour and inform optimisation priorities.
• A/B Testing & Experimentation: Develop, execute and evaluate A/B tests across copy, calls to action, layouts, forms and other conversion elements.
• Landing Page & Conversion Copy: Write and optimise landing pages, headlines, calls to action, promotional banners and other website content to improve engagement, lead generation and conversions.
• UX Improvements: Recommend improvements to website usability, navigation and conversion pathways, partnering with Web Development and UX teams to implement changes.
• Performance Analysis & Reporting: Analyse conversion rates, campaign performance and lead quality, presenting insights and actionable recommendations to Marketing management.
• Continuous Improvement: Stay across CRO, UX and digital marketing best practices and proactively recommend new optimisation opportunities and experiments.

Skills

Digital marketing experience

Copywriting & SEO

Website analytics

Design skills

Attention to detail

Education

Degree in Communications, Marketing, or related field

Tools

GA4

Microsoft Clarity

Job description

Training Resources Group in Australia is hiring a Digital Marketing Coordinator to support content, CRO, email marketing, social media and SEO, blending creativity with data to boost engagement and lead generation. Reporting to the Senior Digital Marketing Manager within the eSkilled Marketing team, you will ensure content is brand-aligned, well-written and optimised for organic visibility.

You will work with Web & UX teams on landing pages, run A/B tests, monitor performance and build campaigns