Growth-Driven Ecommerce Paid Social Specialist

News Corp; Sydney; On-site; AUD 85,000 - 110,000; Full time

Job summary

News Corp is seeking a Paid Media Specialist to join our Marketing team and drive performance across global paid social channels. You’ll own campaigns on Meta, Pinterest and TikTok, test creatives, and report results in partnership with the CMO and Digital Performance Manager.

Ideal candidates have 4+ years in paid media, strong skills with Meta, Pinterest and TikTok Ads Manager, and are comfortable collaborating with agencies and creative teams.

Qualifications

• 4+ years in paid media or performance marketing.
• Hands-on with Meta Ads Manager, Pinterest, and TikTok Ads Manager.
• Experience with agencies and internal creative teams.
• Canva and CapCut experience preferred.

Responsibilities

• Own day-to-day paid social performance across Meta, Pinterest and TikTok.
• Analyse and optimise campaigns across audiences, budgets, creative and markets.
• Oversee Pixel and Catalogue activity through platform systems.
• Manage Pinterest campaigns end-to-end, from builds to reporting.
• Collaborate with media agency to drive strategy, performance and ongoing optimisation.
• Monitor ROAS, CAC/CPA, CTR, CPM and conversions.
• Lead paid social creative testing and briefs for teams.
• Identify opportunities to scale performance and improve efficiency.
• Stay ahead of platform updates and trends.

Skills

Data-driven

Analytical mindset

Ownership

Organised

Tools

Meta Ads Manager

Pinterest Ads Manager

TikTok Ads Manager

Canva

CapCut

Job description

News Corp is seeking a Paid Media Specialist to join our Marketing team and drive performance across global paid social channels. You’ll own campaigns on Meta, Pinterest and TikTok, test creatives, and report results in partnership with the CMO and Digital Performance Manager.

Ideal candidates have 4+ years in paid media, strong skills with Meta, Pinterest and TikTok Ads Manager, and are comfortable collaborating with agencies and creative teams.