Social Growth Director — Paid Media & Activation

WPP Media Limited

Melbourne

Hybrid

AUD 180,000 - 240,000

Full time

45 hours ago

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Benefits offered by this job

Competitive salary package

20 days holiday (25 with service)

Flexible working environment

Paid parental leave

Flexible public holidays

Birthday leave

Early finishes during summer

Job summary

WPP Media, Melbourne-based, is seeking an Implementation & Activation Director (Social) to lead NAB’s paid social activity across Meta, TikTok, LinkedIn, Pinterest, Reddit and Snap. You will drive ROI, mentor a three-person team, and act as a strategic advisor on platform opportunities.

The role blends in-office collaboration with flexible/hybrid working, and sits within Mindshare, a leading WPP Media brand.

Qualifications

10+ years agency experience in paid digital media.
Experience mentoring a team of at least two direct reports.
Strong analytical focus on CPA and ROI.
Excellent communicator to present recommendations to stakeholders.
Holistic media mindset across social, programmatic, and search.

Responsibilities

Spearhead Social Strategy: lead NAB’s paid social across Meta, TikTok, LinkedIn, Pinterest, Reddit and Snap.
Drive real business outcomes by improving media ROI and customer acquisition efficiency.
Coach and mentor a three-person social team in a collaborative culture.
Act as NAB’s trusted digital consultant with the latest platform opportunities.
Translate platform data into actionable insights to guide campaign optimization.