Paid Social Growth Specialist

The Arnott's Group; Sydney; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Career development

Health and wellbeing initiatives

Product perks

Brand portfolio and recognition

Job summary

The Arnott's Group is seeking a Paid Social Specialist to own planning, execution and optimization of paid social campaigns across Meta, Instagram and TikTok in Australia. This hands-on role focuses on performance, testing ideas and turning insights into action to drive engagement and growth for iconic brands.

You will manage budgets, audience targeting and collaboration with brand teams for launches and promotions, while staying ahead of platform changes to maximise ROI.

Qualifications

• 3-5 years' experience in paid social, paid media or performance marketing.
• Strong hands-on experience managing campaigns across Meta and TikTok.
• Experience optimising performance, budgets and media investment to deliver measurable business outcomes.
• Strong analytical capability and confidence interpreting campaign data and insights.

Responsibilities

• Planning, building and optimising paid social campaigns across Meta, Instagram and TikTok.
• Managing campaign budgets, pacing, bidding strategies and audience targeting.
• Monitoring performance and making data-driven recommendations to maximise ROI.
• Partnering with Brand teams to support new product launches, brand campaigns and promotional activity.
• Collaborating with creative teams to ensure content is optimised for paid performance.
• Managing relationships with platform partners and media agencies.
• Analysing campaign, audience and creative performance to identify growth opportunities.
• Supporting website and landing page optimisation initiatives.
• Contributing to CRM and consumer engagement activity where required.
• Staying ahead of industry trends, platform updates and emerging opportunities.

Skills

Paid social

Analytics

Stakeholder management

Campaign optimization

Strategic thinking

Tools

Meta Ads Manager

TikTok Ads Manager

Google Analytics

Job description

The Arnott's Group is seeking a Paid Social Specialist to own planning, execution and optimization of paid social campaigns across Meta, Instagram and TikTok in Australia. This hands-on role focuses on performance, testing ideas and turning insights into action to drive engagement and growth for iconic brands.

You will manage budgets, audience targeting and collaboration with brand teams for launches and promotions, while staying ahead of platform changes to maximise ROI.