Growth-Driven Digital Marketing Manager

Aussie Pumps; Sydney; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Private health benefits

Insurance packages

Additional leave programs

Novated car leasing options

Job summary

Sony Music is seeking a Growth Driven Digital Marketing Manager to support our digital campaigns, CRM communications, and social content strategy. You will collaborate with internal teams and external partners to optimise domestic and international campaigns, build audience journeys, and deliver data-driven insights across platforms.

Ideal candidates are highly organised, creatively curious, and experienced in digital marketing, CRM, and content strategy within the music/entertainment sector.

Qualifications

• Experience in digital marketing and CRM
• Ability to interpret campaign performance and turn insights into action
• Strong organisational and project management skills
• Experience in music/entertainment industry is a plus

Responsibilities

• Support digital campaigns across paid, owned and earned channels
• Assist in social media planning and content scheduling for label-owned platforms
• Build and schedule targeted email and SMS CRM campaigns
• Collect and analyse campaign metrics and share actionable insights
• Develop and test automated fan journeys and lifecycle messaging

Skills

Digital marketing

CRM & email marketing

Social media strategy

Content strategy

Data analysis

Project management

Communication & collaboration

Tools

Canva

CapCut

Adobe Express

CMS platforms

Fan capture tools

Digital marketing workflows

Job description

Sony Music is seeking a Growth Driven Digital Marketing Manager to support our digital campaigns, CRM communications, and social content strategy. You will collaborate with internal teams and external partners to optimise domestic and international campaigns, build audience journeys, and deliver data-driven insights across platforms.

Ideal candidates are highly organised, creatively curious, and experienced in digital marketing, CRM, and content strategy within the music/entertainment sector.