Artist Campaign Manager

Music Business Worldwide; Sydney; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Private health benefits

Life insurances

Inclusive parental leave

Emergency back-up childcare

LinkedIn Learning

Job summary

Sony Music Australia is seeking an Artist Campaign Manager to lead creative and data-driven marketing campaigns across local and international priorities. You will partner with artists, management and global teams to maximize audience engagement, streaming growth and long‑term value across digital and traditional platforms.

You will balance storytelling with digital innovation, analyse data for opportunities, and collaborate across departments to bring campaigns to life with energy and strategic

Qualifications

• 3+ years’ experience in music, entertainment or a related marketing environment.
• Strong understanding of how fans engage with artists, songs and content across platforms.

Responsibilities

• Develop and execute impactful marketing campaigns across digital, physical and emerging platforms.
• Collaborate with artists, management, international teams and internal departments.
• Leverage data and insights to drive audience growth and streaming performance.
• Create insightful campaign reporting to inform cross‑department strategy.

Skills

Campaign management

Digital marketing

Data analytics

Cross-functional collaboration

Storytelling

Tools

CRM tools

Analytics platforms

Job description

The Artist Campaign Manager is responsible for developing and executing impactful marketing campaigns that maximise the visibility, cultural relevance, and commercial performance of Sony Music’s repertoire. Working across local and international priorities, the role partners closely with artists, management, international teams and internal departments to drive audience engagement, streaming growth and long-term value across digital, physical and emerging platforms.

This role plays a key part in bringing campaigns to life – balancing creative storytelling, audience development, digital innovation and commercial thinking to ensure Sony Music’s catalogue continues to connect with both existing and new generations of fans.

What you’ll do:

• Manage a roster of international and domestic projects, acting as the day-to-day marketing lead and key internal point of contact.
• Develop and execute innovative marketing campaigns that drive revenue, audience growth and long-term artist value.
• Leverage data to identify opportunities within Sony’s long-tail of repertoire and trending tracks to drive campaigns that generate growth across D2C, CRM and streaming marketshare.
• Collaborate closely with Domestic roster artist teams, International label affiliates and global teams on campaign strategy and execution.
• Work cross-functionally with Digital, Audience Development, Legal, Publicity & Radio, Licensing and Analytics teams and act as the evangelist for your priorities across these divisions.
• Work in partnership with digital, audience and analytics teams to leverage data, audience insights and cultural trends to optimise digital marketing and creator campaign performance.
• Contribute to the development of creative campaign ideas, digital activations and strategic marketing opportunities across the business.
• Build and maintain strong relationships with artists, management teams and international label affiliates, representing Sony Music Australia with passion and professionalism.
• Create insightful campaign reporting that educates the broader departments on where collaborative opportunities lie.
• Monitor changes in the market, with an emphasis on the industry, competitors and campaigns. Identify emerging trends and social media patterns and educate the wider team on how to infuse them into artist campaigns.
• Bring an innovative, collaborative and solutions-focused mindset to the role, with a willingness to experiment, adapt and learn in a fast-moving environment.

Who you are:

• You are a highly motivated, curious thinker with 3+ years’ experience in music, entertainment or a related marketing environment.
• You are passionate about music, culture, audience behaviour and digital marketing; immersed in internet culture and aware of how culture intersects with life online.
• You have a strong understanding of how fans engage with artists, songs, and content across platforms from digital to physical.
• You are a committed project manager who can organise a varied and full workload, prioritise, work under pressure and problem solve to see an idea through to completion.
• Strong communication and relationship-building skills across artists, management and internal stakeholders, locally or internationally.
• Creative thinker with an instinct for storytelling, audience engagement and culturally relevant marketing.
• Comfortable working collaboratively across departments and contributing to a team-first environment.
• Strong understanding of digital and social platforms, audience growth and modern music marketing ecosystems.

What we give you:

• You join a global community with the opportunity to channel your passion every day.
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next. We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives.
• We provide an excellent range of benefits like private health benefits, life insurances, inclusive paid parental leave, emergency back-up childcare, LinkedIn Learning, Novated car leasing options plus loads of industry discounts & perks!

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.