Demand Generation Specialist (B2B / SaaS)

Hustle; City of Melbourne; Remote; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Flexible working hours

Fully remote work setup

Birthday leave

Quarterly team events

Dedicated time for personal learning

Annual retreat

Dedicated time for personal learning

Job summary

A high-growth digital agency is seeking a Demand Generation Specialist to manage and optimize paid campaigns across various platforms. The ideal candidate will have over 5 years of performance marketing experience, expertise in LinkedIn Ads and Google Ads, and a good understanding of B2B funnel metrics. This role promotes a fully remote work setup, flexible working hours, and offers a competitive salary along with various team perks. Applicants must be based in Australia with full working rights.

Qualifications

• 5+ years of experience in performance marketing.
• Strong hands-on experience with LinkedIn Ads and Google Ads.
• Experience managing multiple client accounts.
• Familiarity with HubSpot or marketing automation platforms.
• Strong understanding of B2B funnel metrics including MQL, SQL and CPL.
• Solid knowledge of tracking, attribution and campaign reporting.

Responsibilities

• Manage and optimize campaigns across platforms including LinkedIn Ads, Google Ads, and others.
• Analyze funnel performance from click through to MQL and SQL.
• Produce performance reports with actionable insights.

Skills

Performance marketing

LinkedIn Ads

Google Ads

HubSpot

Audience targeting

B2B funnel metrics

tracking & attribution

Tools

HubSpot

Job description

A high‑growth digital agency is hiring a Demand Generation Specialist to support their B2B pod, focused on driving pipeline for SaaS and B2B clients.

This is a hands‑on role for someone who thrives in the platforms, managing paid demand generation campaigns and turning strategy into measurable revenue outcomes.

You’ll work closely with a Demand Generation Manager who leads overall strategy and client relationships, while you take ownership of campaign execution and performance across a portfolio of accounts.

What You’ll Do

Paid Campaign Management

• Manage and optimise campaigns across platforms including LinkedIn Ads, Google Ads, Microsoft Ads, Meta Ads, Reddit and Capterra.

You’ll Be Responsible For

• Campaign builds and account structure
• Audience targeting and segmentation
• Budget pacing and bidding strategy
• Continuous testing across creatives, messaging and landing pages
• Ensuring tracking and attribution are implemented correctly

Pipeline‑Focused Optimisation

Success in this role is measured by pipeline impact, not just leads.

You’ll analyse funnel performance from click through to MQL and SQL, identifying opportunities to improve conversion and lead quality.

You’ll also work within HubSpot to track campaign‑attributed contacts and manage audience lists.

Reporting & Insights

You’ll produce clear performance reports that go beyond metrics to explain what’s working, what isn’t and what should change.

This includes maintaining clean dashboards and contributing to performance reviews where required.

What They’re Looking For

• 5+ years in performance marketing
• Strong hands‑on experience with LinkedIn Ads and Google Ads
• Experience managing multiple client accounts
• Familiarity with HubSpot or marketing automation platforms
• Strong understanding of B2B funnel metrics including MQL, SQL and CPL
• Solid knowledge of tracking, attribution and campaign reporting

What’s On Offer

• Competitive salary
• Flexible working hours (no fixed start or finish)
• Fully remote work setup
• Monthly early finish day
• Birthday leave
• Quarterly team events and annual retreat
• Dedicated time for personal learning and development

Work RightsApplicants must be based in Australia and hold full working rights.