Growth CRO & Discoverability Lead

The Vanguard Group; Australia; Hybrid; AUD 100,000 - 140,000; Full time

Benefits offered by this job

Hybrid working model

Job summary

Vanguard Australia is seeking a Conversion & Discoverability Lead to unite CRO, SEO and AI‑led discovery, driving growth across Super and Direct Investment. You will lead a team, shaping the conversion roadmap, experimentation engine and lead generation strategies to move prospects from awareness to conversion.

You’ll collaborate across Content, Digital, Product, Technology and CX, turning data into measurable growth and influencing critical decisions in a fast‑moving environment.

Qualifications

• Proven CRO and experimentation delivery across digital journeys.
• Strong SEO and AI‑led discovery focus for growth.
• Experience leading cross‑functional teams and driving growth outcomes.
• Commercial mindset with customer‑obsessed approach.

Responsibilities

• Own conversion roadmap across acquisition journeys and pages.
• Build and run a disciplined test‑and‑learn program.
• Lead SEO strategy including GEO and AI‑led discovery.
• Develop lead generation, segmentation, personalization and nurture.
• Collaborate with Content, Digital, Product, Tech and CX to optimise journeys.
• Translate data into actionable growth stories and impact.

Skills

CRO

Experimentation

SEO

AI discoverability

Leadership

Job description

Vanguard Australia is seeking a Conversion & Discoverability Lead to unite CRO, SEO and AI‑led discovery, driving growth across Super and Direct Investment. You will lead a team, shaping the conversion roadmap, experimentation engine and lead generation strategies to move prospects from awareness to conversion.

You’ll collaborate across Content, Digital, Product, Technology and CX, turning data into measurable growth and influencing critical decisions in a fast‑moving environment.