Manager, Conversion Rate Optimisation & Growth

National Australia Bank; City of Melbourne; On-site; AUD 150,000 - 190,000; Full time

Job summary

National Australia Bank in Melbourne seeks a Manager, Conversion Rate Optimisation to lead the CRO practice and drive a data-driven experimentation culture. You will steer a team focused on uncovering what drives customer behavior and turning insights into measurable business outcomes.

You’ll influence digital sales strategy and collaborate with stakeholders to deliver rigorous tests and actionable recommendations that enhance customer experiences and performance across digital channels.

Qualifications

• Significant experience leading optimisation, experimentation or digital performance functions.
• Deep expertise in CRO, digital analytics and structured testing methodologies.
• Strong leadership capability with experience building and uplifting teams.
• Experience creating learning agendas, measurement frameworks and scaling best practice across organisations.
• Strong stakeholder management and influencing skills across digital, technology and marketing teams.

Responsibilities

• Leading NAB's conversion rate optimisation practice and experimentation program.
• Building and maintaining a clear learning agenda that drives customer and business outcomes.
• Partnering with stakeholders to identify, prioritise and execute statistically rigorous tests.
• Translating customer insights into actionable recommendations that improve digital sales performance.
• Building and sharing the Digital Sales Optimisation Atlas, creating a single source of truth for what drives customer behaviour.
• Coaching and developing a high-performing team across experimentation, analytics and optimisation.
• Establishing measurement standards and ensuring evidence-based decision making across squads.
• Identifying opportunities to improve processes, capabilities, tools and customer experiences.

Skills

CRO leadership

Digital analytics

Stakeholder management

Team leadership

Martech platforms

Tools

A/B testing tools

Analytics platforms

Job description

National Australia Bank in Melbourne seeks a Manager, Conversion Rate Optimisation to lead the CRO practice and drive a data-driven experimentation culture. You will steer a team focused on uncovering what drives customer behavior and turning insights into measurable business outcomes.

You’ll influence digital sales strategy and collaborate with stakeholders to deliver rigorous tests and actionable recommendations that enhance customer experiences and performance across digital channels.