Director of Digital Sales & Conversion

ING Australia; Sydney; On-site; AUD 180,000 - 240,000; Full time

Job summary

ING Australia seeks a Head of Digital Sales to set strategy and drive performance for digital channels across the customer journey. You will lead cross-functional squads of product managers, designers, and engineers to deliver conversion-focused experiences that grow customers and loyalty.

The role covers the full funnel from discovery to onboarding, requiring strong stakeholder engagement and a proven track record in agile environments.

Qualifications

• Proven digital product leadership in financial services or e-commerce.
• Deep knowledge of the digital sales funnel, discovery to onboarding.
• Experience working in agile, cross-functional teams.
• Exceptional stakeholder management and communication skills.
• Passion for innovation, experimentation and measurable outcomes.

Responsibilities

• Strategic Leadership: Define and execute the digital sales channels across the digital journey.
• Product Ownership: Oversee the roadmap, prioritisation, and delivery of digital sales initiatives.
• Customer Experience: Champion data-driven design and experimentation to optimise conversion.
• Stakeholder Engagement: Collaborate with senior leaders across product, marketing, technology, and compliance.
• Team Leadership: Lead and inspire product managers, designers, and engineers in an agile environment.

Skills

Digital leadership

Product ownership

Agile methodology

Stakeholder management

Data-driven design

Job description

ING Australia seeks a Head of Digital Sales to set strategy and drive performance for digital channels across the customer journey. You will lead cross-functional squads of product managers, designers, and engineers to deliver conversion-focused experiences that grow customers and loyalty.

The role covers the full funnel from discovery to onboarding, requiring strong stakeholder engagement and a proven track record in agile environments.