Head of Conversion Rate Optimisation & Experimentation

NAB; City of Melbourne; On-site; AUD 140,000 - 200,000; Full time

Job summary

NAB in Melbourne is seeking a Manager, Conversion Rate Optimisation to lead a data-driven CRO program within the Digital Sales & Transformation team. You will guide a high-performing crew, uncover customer drivers, and translate insights into measurable business outcomes that boost digital sales.

You’ll build a learning agenda, establish rigorous testing and measurement standards, coach analysts, and partner with stakeholders to scale best practices across squads.

Qualifications

• Significant experience leading optimisation, experimentation or digital performance functions.
• Deep expertise in CRO, digital analytics and structured testing methodologies.
• Strong leadership capability, with experience building and uplifting teams.
• Experience creating learning agendas, measurement frameworks and scaling best practice across organisations.
• Strong stakeholder management and influencing skills across digital, technology and marketing teams.
• Expertise across multiple martech platforms and digital ecosystems.

Responsibilities

• Lead NAB's conversion rate optimisation practice and experimentation program.
• Build and maintain a clear learning agenda that drives customer and business outcomes.
• Partner with stakeholders to identify, prioritise and execute statistically rigorous tests.
• Translate customer insights into actionable recommendations that improve digital sales performance.
• Build and share the Digital Sales Optimisation Atlas, creating a single source of truth for what drives customer behaviour.
• Coach and develop a high-performing team across experimentation, analytics and optimisation.
• Establish measurement standards and ensuring evidence-based decision making across squads.
• Identify opportunities to improve processes, capabilities, tools and customer experiences.

Skills

CRO leadership

Digital analytics

Experimentation

Stakeholder management

Test methodologies

Martech platforms

Job description

NAB in Melbourne is seeking a Manager, Conversion Rate Optimisation to lead a data-driven CRO program within the Digital Sales & Transformation team. You will guide a high-performing crew, uncover customer drivers, and translate insights into measurable business outcomes that boost digital sales.

You’ll build a learning agenda, establish rigorous testing and measurement standards, coach analysts, and partner with stakeholders to scale best practices across squads.