Grocery Impulse Category Analyst: Growth & Insights

Mars; City of Melbourne; On-site; AUD 80,000 - 105,000; Full time

Job summary

Mars in Melbourne is seeking a Category Analyst – Grocery Impulse to join the Category Development team. You will report to the Head of Category Development and partner with the Category Development Lead to turn shopper and category data into actionable recommendations for Coles and Woolworths.

The role focuses on insights, planograms, and advanced analytics to drive growth across gum, mints, snack bars and transaction zones.

Qualifications

• Bachelor’s degree in Business, Commerce, Economics, Marketing, or related field.
• 1–3+ years in category, analytics, or sales insights in FMCG/CPG.
• Experience with scan and shopper data platforms.
• Knowledge of space management and planogramming software.
• Ability to tell data-driven stories to influence stakeholders.

Responsibilities

• Analyse category performance to identify headroom and growth.
• Collaborate with Coles/Woolworths account teams on range reviews and space recommendations.
• Create data-driven planograms to maximise shopper conversion.
• Deliver category reporting and promote automation and dashboards.
• Design store-level tests and learn initiatives using scanning data.
• Align category strategy with execution plans.

Skills

Analytical thinking

Storytelling

Commercial instincts

Education

Bachelor’s degree in Business, Commerce, Economics, Marketing, or related field

Tools

NielsenIQ

Circana/IRI

Quantium

JDA/Blue Yonder

Spaceman

Job description

Mars in Melbourne is seeking a Category Analyst – Grocery Impulse to join the Category Development team. You will report to the Head of Category Development and partner with the Category Development Lead to turn shopper and category data into actionable recommendations for Coles and Woolworths.

The role focuses on insights, planograms, and advanced analytics to drive growth across gum, mints, snack bars and transaction zones.