Category Analyst – Grocery Impulse (Data-Driven)

Mars; Melbourne; On-site; AUD 70,000 - 90,000; Full time

Job summary

Mars in Melbourne is seeking a commercially driven Category Analyst – Grocery Impulse to join the high‑performing Category Development team. You will unlock shopper and category insights across gum, mints, snack bars, and transaction zones, partnering daily with Coles and Woolworths to turn data into category‑defining recommendations that boost growth.

With 1–3+ years in category analytics, you’ll blend data, storytelling and initiative to influence buyers and internal stakeholders.

Qualifications

• Bachelor’s degree in Business, Commerce, Economics, Marketing, or related field.

Responsibilities

• Category Insights & Trend Analysis: Analyse segment, customer, and channel performance data to identify headroom for growth, pinpoint category drivers, and develop data-backed commercial recommendations for major grocery retailers.
• Customer Collaboration & Range Reviews: Partner with Woolworths and Coles account teams and key retail buyers. Deliver robust range reviews, assortment assessments, and macro/micro space recommendations that drive mutual category growth.
• Planograms & Perfect Store Execution: Create data-driven planograms to maximize shopper conversion in the main aisle, transaction zones, and secondary displays.
• Advanced Analytics & Reporting Innovation: Deliver high-quality periodic category reporting while championing automation, predictive analytics, and self-serve dashboarding to elevate data access for the broader team.
• Shopper Hypotheses & Test & Learn: Design and evaluate store-level trials and strategic test‑and‑learn initiatives using NielsenIQ, Quantium, Synergy.
• Strategic Alignment: Act as the conduit between long-term category strategy and short-to-medium term executional plans.

Job description

Mars in Melbourne is seeking a commercially driven Category Analyst – Grocery Impulse to join the high‑performing Category Development team. You will unlock shopper and category insights across gum, mints, snack bars, and transaction zones, partnering daily with Coles and Woolworths to turn data into category‑defining recommendations that boost growth.

With 1–3+ years in category analytics, you’ll blend data, storytelling and initiative to influence buyers and internal stakeholders.