Category Growth Strategy Lead

Mars; City of Melbourne; On-site; AUD 110,000 - 150,000; Full time

Job summary

Mars in Melbourne is seeking a Category Strategy professional to translate shopper insights into growth across channels. You will lead 1–3 year category plans, optimizing range, space, pricing, promotions and displays to support trade execution.

You will collaborate with Marketing, Customer, Sales, Strategic Revenue Management, Finance, and Consumer Market Insights to design strategies that drive sustainable growth and mutual value for Mars, customers, and consumers.

Qualifications

• Experience in FMCG category management with customer-facing exposure.
• Strong data-to-insight abilities using Excel and syndicated data.
• Experience with Circana, Quantium or Synergy data sources.
• Excellent influencing and negotiation skills.
• Understanding of P&L, pricing and promotions.

Responsibilities

• Lead 1–3-year category strategies translating shopper and consumer insights into actionable plans that deliver growth across all channels.
• Develop recommendations around range, space, pricing, promotion, Provide consultative input to ensure new products align with category strategy, customer needs, and portfolio goals.
• Measure and assess the potential of new products to assess their sales potential prior to development.
• Partner with Customer Teams to deliver compelling trade sell stories and influence POP execution to drive mutual growth.
• Conduct category deep dives, monitor market performance, and translate insights into actionable opportunities to achieve growth targets.

Skills

Category Management

Analytical skills

Excel

PowerPoint

Customer-facing

Tools

Circana

Quantium

Synergy

Job description

Mars in Melbourne is seeking a Category Strategy professional to translate shopper insights into growth across channels. You will lead 1–3 year category plans, optimizing range, space, pricing, promotions and displays to support trade execution.

You will collaborate with Marketing, Customer, Sales, Strategic Revenue Management, Finance, and Consumer Market Insights to design strategies that drive sustainable growth and mutual value for Mars, customers, and consumers.