Global Product Marketing Manager, AB Platform

Xero; Melbourne; Hybrid; AUD 120.000 - 180.000; Vollzeit

Zusammenfassung

Xero is seeking a Product Marketing Manager for the Accountant & Bookkeeper Platform to deepen understanding of practices and advocate for their needs, with a strong focus on the connected Compliance workflow. You will shape positioning for the AB Platform across Partner Hub, Workpapers and tax, and build a living library of verified customer proof points.

You will plan lifecycle programmes to help partners adopt the workflows that matter most, and translate insights into go-to-market plans for

Qualifikationen

• Strong technical understanding of accounting, tax or compliance.
• Product marketing experience, ideally in B2B SaaS.
• Ability to translate complex compliance concepts into clear, practical language.

Aufgaben

• Develop positioning and messaging for the AB Platform across channels (Partner Hub to Workpapers and tax).
• Build a living library of verified customer proof points.
• Plan lifecycle programmes to drive partner adoption of priority workflows.
• Turn insights into go-to-market plans for AU, NZ, UK, US, Canada and beyond.

Kenntnisse

Product marketing

B2B SaaS

Messaging & positioning

Stakeholder alignment

Jobbeschreibung

Xero is seeking a Product Marketing Manager for the Accountant & Bookkeeper Platform to deepen understanding of practices and advocate for their needs, with a strong focus on the connected Compliance workflow. You will shape positioning for the AB Platform across Partner Hub, Workpapers and tax, and build a living library of verified customer proof points.

You will plan lifecycle programmes to help partners adopt the workflows that matter most, and translate insights into go-to-market plans for