Senior Payments Product Marketing Lead

Nearheal; Melbourne; Hybrid; AUD 110,000 - 150,000; Full time

Job summary

Xero in Melbourne is seeking a Product Marketing professional to shape and grow its Payments products. You’ll translate customer needs into compelling value, partner with Product and GTM teams to launch initiatives, and lead market insight across regions to drive adoption and revenue.

You’ll build collaborative cross-functional relationships, develop evidence-backed messaging, and guide lifecycle and growth strategies in a fast-paced SaaS environment.

Qualifications

• Strong product marketing experience across SaaS or tech products.
• Experience in lifecycle, growth or customer marketing.
• Ability to translate product initiatives into customer value.
• Experience shipping messaging and go-to-market plans.
• Able to collaborate with Product, Design and Research teams.

Responsibilities

• Shape and grow global Payments product value, including bill and invoice payments.
• Define positioning, evidence-backed claims and customer value propositions.
• Partner with Product and GTM teams to plan launches and growth opportunities.
• Synthesize market and regional feedback into insights for strategy.
• Develop briefs and enablement for Sales, Advisors and Customer Experience.

Skills

Strong product marketing experience

Lifecycle marketing

Growth marketing

Customer marketing

Payments domain

Strategic thinking

Planning and coordination

Storytelling

Cross-functional collaboration

Analytical thinking

Job description

Xero in Melbourne is seeking a Product Marketing professional to shape and grow its Payments products. You’ll translate customer needs into compelling value, partner with Product and GTM teams to launch initiatives, and lead market insight across regions to drive adoption and revenue.

You’ll build collaborative cross-functional relationships, develop evidence-backed messaging, and guide lifecycle and growth strategies in a fast-paced SaaS environment.