Global Head of Lifecycle Growth & Retention

EatClub; Sydney; On-site; AUD 180,000 - 300,000; Full time

Job summary

EatClub is seeking a Head of Lifecycle Marketing to drive how we turn first-time diners into long-term customers across markets. You will shape the global lifecycle strategy and partner with Product, Data, and Acquisition to scale engagement and retention, delivering measurable increases in frequency and lifetime value.

You’ll lead a lifecycle team across markets, align incentives and experiments, and build systems that scale with millions more customers while maintaining a strong commercial

Qualifications

• Experience leading lifecycle or retention initiatives in a consumer business.
• Ability to design and scale a global lifecycle strategy across markets.
• Strong analytical mindset with emphasis on cohorts, economics and experimentation.

Responsibilities

• Own EatClub’s global lifecycle strategy from first transaction to repeat, habit and lifetime value.
• Identify and prioritise growth opportunities across markets, cohorts and customer segments.
• Build a scalable lifecycle engine using communications, incentives, product mechanics and experimentation.

Skills

Lifecycle marketing

CRM strategy

Data collaboration

Cross-functional leadership

A/B testing

Tools

Mixpanel

Amplitude

Job description

EatClub is seeking a Head of Lifecycle Marketing to drive how we turn first-time diners into long-term customers across markets. You will shape the global lifecycle strategy and partner with Product, Data, and Acquisition to scale engagement and retention, delivering measurable increases in frequency and lifetime value.

You’ll lead a lifecycle team across markets, align incentives and experiments, and build systems that scale with millions more customers while maintaining a strong commercial