Senior Associate, CRM & Lifecycle – New Verticals

DoorDash USA; Sydney; On-site; AUD 110,000 - 160,000; Full time

Job summary

DoorDash USA is seeking a Senior Associate, CRM & Lifecycle Marketing to own lifecycle and retention programs for its New Verticals portfolio in Australia and New Zealand.

You will build end-to-end CRM campaigns across email, push, SMS and in-app channels, partnering with Strategy & Operations to bring ambitious launch plans to life and ensure sticky, repeat customer behavior for new partners like Aldi and Woolworths.

Qualifications

• 3+ years in CRM campaigns across channels (email, push, SMS, in-app)
• Experience partnering with Strategy & Operations, Promotions and Brand teams
• Customer-first mindset with ability to advocate for users
• Able to take lifecycle/retention programs from strategy to execution
• Use behavioral insights and performance data to inform strategy
• HTML troubleshooting or SQL for data pulls is a plus
• Experience supporting product/category/partner launches
• Familiarity with grocery/retail/marketplace dynamics is beneficial
• Knowledge of ACMA compliance for Email, Push and SMS

Responsibilities

• Own lifecycle and retention programs end-to-end for New Verticals partners
• Collaborate with Strategy & Operations to translate go-to-market plans into CRM campaigns
• Coordinate with Promotions, Brand and wider Marketing for integrated campaigns
• Drive customer-first lifecycle standards across new partner launches

Skills

CRM lifecycle

Cross-functional collaboration

Customer-first mindset

End-to-end program ownership

Data-driven decisions

HTML/SQL familiarity

New launch experience

Marketplace/retail experience

ACMA compliance awareness

Job description

DoorDash USA is seeking a Senior Associate, CRM & Lifecycle Marketing to own lifecycle and retention programs for its New Verticals portfolio in Australia and New Zealand.

You will build end-to-end CRM campaigns across email, push, SMS and in-app channels, partnering with Strategy & Operations to bring ambitious launch plans to life and ensure sticky, repeat customer behavior for new partners like Aldi and Woolworths.