Global E‑Commerce Sales Leader — Direct Revenue & Growth

We Are Aspire Ltd; Sydney; On-site; AUD 200,000 - 320,000; Full time

Job summary

Merlin Entertainments in Australia seeks an ECommerce Sales Director – International to lead direct-to-consumer revenue, margins and conversion across web, app, onsite, call centre and kiosk channels. You will define a growth strategy, partner with cross-functional teams and drive profitability while expanding the international direct business.

The role demands strategic, hands-on leadership across multi-brand attractions with a focus on data-driven decisions, GTM execution and sustained

Qualifications

• Senior commercial leadership experience in consumer-facing or multi-market environments.
• Proven track record of driving revenue through direct sales channels.
• Strong leadership of multi-disciplinary teams and senior managers.
• Expertise in digital sales optimisation, forecasting and data interpretation.

Responsibilities

• Set regional direct sales vision aligned to global consumer strategy.
• Own direct-channel revenue, margins and conversion with annual targets.
• Shape growth across web, app, onsite, call centre and kiosk channels.
• Identify new revenue streams, product innovations and GTM opportunities.
• Lead governance for pricing, promotions and sales compliance.

Skills

Senior leadership

Direct-to-consumer

Channel management

Digital sales

Revenue growth

Job description

Merlin Entertainments in Australia seeks an ECommerce Sales Director – International to lead direct-to-consumer revenue, margins and conversion across web, app, onsite, call centre and kiosk channels. You will define a growth strategy, partner with cross-functional teams and drive profitability while expanding the international direct business.

The role demands strategic, hands-on leadership across multi-brand attractions with a focus on data-driven decisions, GTM execution and sustained