Global Destination Storytelling Director

Northern Territory Government; Darwin; On-site; AUD 150,000 - 230,000; Full time

Job summary

Northern Territory Government, through Tourism & Events NT, seeks a Director Global Storytelling to lead how the Territory’s stories are told across Australia and globally. You will oversee destination storytelling, PR, content, and social media to inspire visits and strengthen the Territory brand.

Based in Darwin or Alice Springs, you’ll manage a high-performing team, foster collaboration with senior stakeholders, and drive integrated marketing across paid, earned and owned channels with

Qualifications

• Senior leader with experience in consumer/destination marketing or communications.

Responsibilities

• Lead the destination storytelling strategy and framework to bring the Territory brand to life across paid, earned and owned channels.
• Oversee PR, strategic communications, social media, content and influencer programs.
• Unify specialist teams into a single storytelling function.
• Build relationships with media, influencers, partners and government.
• Identify consumer trends and storytelling opportunities.
• Lead and develop a high-performing team and manage external agencies.

Skills

Leadership

Storytelling

Integrated marketing

PR & media relations

Social media strategy

Team development

Job description

Northern Territory Government, through Tourism & Events NT, seeks a Director Global Storytelling to lead how the Territory’s stories are told across Australia and globally. You will oversee destination storytelling, PR, content, and social media to inspire visits and strengthen the Territory brand.

Based in Darwin or Alice Springs, you’ll manage a high-performing team, foster collaboration with senior stakeholders, and drive integrated marketing across paid, earned and owned channels with