Director Global Storytelling

Northern Territory Government; Darwin; On-site; AUD 150,000 - 230,000; Full time

Job summary

Northern Territory Government, through Tourism & Events NT, seeks a Director Global Storytelling to lead how the Territory’s stories are told across Australia and globally. You will oversee destination storytelling, PR, content, and social media to inspire visits and strengthen the Territory brand.

Based in Darwin or Alice Springs, you’ll manage a high-performing team, foster collaboration with senior stakeholders, and drive integrated marketing across paid, earned and owned channels with

Qualifications

• Senior leader with experience in consumer/destination marketing or communications.

Responsibilities

• Lead the destination storytelling strategy and framework to bring the Territory brand to life across paid, earned and owned channels.
• Oversee PR, strategic communications, social media, content and influencer programs.
• Unify specialist teams into a single storytelling function.
• Build relationships with media, influencers, partners and government.
• Identify consumer trends and storytelling opportunities.
• Lead and develop a high-performing team and manage external agencies.

Skills

Leadership

Storytelling

Integrated marketing

PR & media relations

Social media strategy

Team development

Job description

A CAREER LIKE NO OTHER. IN A PLACE LIKE NOWHERE ELSE.

Let your next career move be your next great adventure. We’re looking for brave, bold marketers who want to do work that matters.

Tourism and Events NT is at a pivotal moment. We’re growing our global storytelling function and looking for a Director Global Storytelling to lead how the Northern Territory’s stories are told across Australia and around the world.

You’ll work across integrated consumer marketing for major events and destination campaigns, helping bring our refreshed Territory brand to life across paid, earned and owned channels and inspiring more people to visit the NT.

You’ll lead our public relations, strategic communications, social media and content functions, bringing them together around our destination brand to create a single, consistent NT narrative across earned, owned and paid channels.

What you’ll be doing

• Leading Tourism & Events NT’s destination storytelling strategy and framework, bringing our refreshed Territory brand to life through compelling, authentic storytelling.
• Leading integrated PR, strategic communications, social media, content and media, influencer and content creator programs.
• Bringing specialist PR, content and social teams together as one connected storytelling function.
• Building relationships with media, influencers, content creators, industry, government and commercial partners.
• Identifying new consumer trends, platforms and storytelling opportunities.
• Leading and developing a high performing team and managing external agencies and partners.

About you

You’ll be an experienced senior leader in consumer marketing, destination marketing or communications, with strong experience across storytelling, content, PR, social media and integrated marketing.

You’ll be strategic, collaborative and comfortable leading teams, working with senior stakeholders and partners, and using consumer insights and performance data to inform decisions.

We’re looking for someone who thinks differently, sees possibilities, brings out the best ideas in others and wants to create marketing that makes people feel something.

Based in Darwin or Alice Springs, this is an opportunity to do work that matters, telling the stories of one of Australia’s most distinctive destinations and helping inspire people to experience the Northern Territory for themselves.

For further information about this vacancy please contact: Staci Mellman, Chief Marketing Officer at [e-mail]

Quote vacancy number: 44397

About Us

Tourism & Events NT promotes the Northern Territory as a travel destination and supports the sustainable growth of the visitor economy.