Director Global Storytelling

Department of Tourism and Hospitality; Alice Springs; On-site; AUD 185,000 - 201,000; Full time

Job summary

The Department of Tourism and Hospitality in Alice Springs or Darwin seeks a Senior Administrative Officer 2 to lead the Global Storytelling team, positioning the Northern Territory as Australia’s most distinctive leisure travel destination and a leading destination for major events through compelling, evidence-led storytelling.

You will oversee global public relations, strategic communications, social media and content strategy, and drive an integrated, whole-of-organisation storytelling

Responsibilities

• Lead the Global Storytelling team to position the Northern Territory as Australia's most distinctive leisure travel destination and a leading destination for major events through compelling, authentic and evidence-led storytelling.
• Oversee global public relations, strategic communications, social media and content strategy, media, influencer and content creator familiarisation programs, and the development of a whole-of-organisation storytelling framework that guides how the NT's stories are told across all communications.

Job description

Senior Administrative Officer 2 - Remuneration Package $184,781 - $201,234 (including salary $157,334 - $171,482)

Vacancy Number: 044397

Agency: Department of Tourism and Hospitality

Number of Vacancies: 1

Work Unit: Tourism and Events NT - Destination Marketing

Location: Alice Springs, Darwin

Primary Objective: Lead the Global Storytelling team to position the Northern Territory as Australia's most distinctive leisure travel destination and a leading destination for major events through compelling, authentic and evidence-led storytelling.

The Director is responsible for global public relations, strategic communications, social media and the content strategy, media, influencer and content creator familiarisation programs, and the development of a whole-of-organisation storytelling framework that guides how the NT's stories are told across all communications. The Director leads this integrated function in order to drive a single, consistent NT narrative across earned, owned and paid channels and to build connected storytelling capability for the NT. Through these integrated functions, the role drives awareness, consideration and destination reputation, inspiring visitation and supporting sustainable growth of the visitor economy. This vacancy may be available in either Alice Springs or Darwin.