Integrated Marketing Manager

Northern Territory Government; Alice Springs, Darwin; On-site; AUD 120,000 - 150,000; Full time

Job summary

Tourism & Events NT is seeking an Integrated Marketing Manager to lead consumer, event and destination marketing for the Territory’s biggest campaigns. You’ll coordinate across paid, earned, owned and owned channels to deliver cohesive, high-impact experiences.

Based in the NT, you’ll partner with agencies and internal teams, using insights and performance data to drive strategic decisions and outcomes. A chance to shape Australia’s iconic destination with a strong, collaborative team.

Qualifications

• Experience in consumer, event or destination marketing and delivering integrated campaigns.
• Strategic, creative and collaborative mindset with ability to manage multiple priorities.
• Proven ability to lead agencies and teams and use insights to shape decisions.

Responsibilities

• Leading integrated marketing strategies for major events and the Northern Territory as a destination.
• Connecting activity across paid, earned, owned and owned channels to deliver cohesive campaigns.
• Using audience insights, research and performance data to identify opportunities and improve results.
• Leading creative and media agencies to develop compelling campaigns and optimise activity in market.
• Managing campaign budgets and performance against measurable outcomes.
• Leading and supporting a high performing team across multiple brand, events and destination programs.
• Building strong partnerships across industry, media, event operations, government and other stakeholders.

Skills

Integrated marketing

Stakeholder engagement

Team leadership

Agency management

Job description

A CAREER LIKE NO OTHER. IN A PLACE LIKE NOWHERE ELSE.

Let your next career move be your next great adventure. We’re looking for brave, bold marketers who want to do work that matters.

Tourism & Events NT is at a pivotal moment. We’re building the campaign team behind the Territory’s biggest events and its destination story, and looking for an Integrated Marketing Manager to help bring it all together.

You’ll lead integrated consumer marketing across major events and destination campaigns, connecting teams and channels to bring our refreshed Territory brand to life, build awareness and inspire more people to visit the NT.

What you’ll be doing

• Leading integrated marketing strategies for major events and the Northern Territory as a destination.
• Connecting activity across paid, earned, owned and owned channels to deliver cohesive campaigns.
• Using audience insights, research and performance data to identify opportunities and improve results.
• Leading creative and media agencies to develop compelling campaigns and optimise activity in market.
• Managing campaign budgets and performance against measurable outcomes.
• Leading and supporting a high performing team across multiple brand, events and destination programs.
• Building strong partnerships across industry, media, event operations, government and other stakeholders.

About you

You’ll be an experienced marketer with a background in consumer, event or destination marketing or communications, and experience developing and delivering integrated campaigns.

You’ll be strategic, creative and collaborative, comfortable managing multiple priorities, leading agencies and teams, and using insights and performance data to make decisions.

We’re looking for someone who thinks differently, sees possibilities, brings out the best ideas in others and wants to create marketing that makes people feel something.

Based in Alice Springs or Darwin, you’ll work across some of the Northern Territory’s biggest events and destination campaigns, helping bring one of Australia’s most distinctive destinations to life for audiences across the country.

It’s an opportunity to do meaningful work, be part of a close, high performing team and experience something different outside of work too.

For further information about this vacancy please contact: Emma Fraser, Consumer Marketing Manager on 08 8951 8463 or [e-mail]

Quote vacancy number: 48644

About Tourism & Events NT

Tourism & Events NT promotes the Northern Territory as a travel destination and supports the sustainable growth of the visitor economy.