Integrated Marketing Manager

Department of Tourism and Hospitality; Alice Springs; On-site; AUD 121,000 - 130,000; Full time

Job summary

Administrative Officer 7, Department of Tourism and Hospitality, is required to lead integrated consumer marketing to position the Northern Territory as Australia’s most distinctive leisure travel destination and a leading destination for major events. The role coordinates across Destination Marketing and connected marketing centres to deliver audience-led campaigns across paid, earned and owned channels.

The successful applicant will manage strategic campaigns that raise awareness, enable

Responsibilities

• Lead integrated consumer marketing to position the Northern Territory as Australia’s most distinctive leisure travel destination and a leading destination for major events.

Job description

Administrative Officer 7 - Remuneration Package $142,384 - $153,038 (including salary $120,877 - $130,039)

Vacancy Number: 048644

Agency: Department of Tourism and Hospitality

Number of Vacancies: 1

Work Unit: Tourism and Events NT – Destination Marketing

Location: Alice Springs, Darwin

Primary Objective: Lead integrated consumer marketing to position the Northern Territory as Australia’s most distinctive leisure travel destination and a leading destination for major events. The Manager connects marketing centres and teams to deliver audience-led marketing and brand campaigns across paid, earned and owned channels. The role leads strategic campaigns that build awareness and consideration, bring the refreshed Territory brand to life with consumers, inspire visitation and support sustainable growth of the visitor economy. This vacancy may be available in either Alice Springs or Darwin subject to negotiation with the successful applicant.

Contact: Emma Fraser, Consumer Marketing Manager on 08 8951 8463 or [e-mail]