Integrated Marketing Executive

Northern Territory Government; Alice Springs, Darwin; On-site; AUD 80,000 - 110,000; Full time

Job summary

The Northern Territory Government, Tourism & Events NT, is seeking an Integrated Marketing Executive to lead campaigns for major events and the Territory as a destination. You’ll drive integrated consumer marketing, across paid, earned and owned channels, to bring our refreshed Territory brand to life and inspire visits.

Based in Alice Springs or Darwin, you’ll collaborate across teams, agencies and stakeholders, manage budgets and optimise in market, delivering impactful campaigns that tell the

Qualifications

• Experience in consumer, event or destination marketing or communications.
• Understanding of integrated marketing and campaign delivery.
• Ability to manage multiple projects and work with agencies.

Responsibilities

• Implementing integrated marketing campaigns for major events and the Northern Territory as a destination.
• Working across teams to connect activity, audiences and messaging.
• Coordinating campaigns across paid, earned and owned channels.
• Working with creative and media agencies to deliver campaign activity and optimise it in market.
• Monitoring campaign budgets, performance and ROI.
• Working across multiple brands, events and destination programs.
• Building strong relationships with industry, media, event owners, government and other stakeholders.

Skills

Integrated marketing

Campaign delivery

Stakeholder management

Job description

A CAREER LIKE NO OTHER. IN A PLACE LIKE NOWHERE ELSE.

Let your next career move be your next great adventure. We’re looking for brave, bold marketers who want to do work that matters.

Tourism & Events NT is at a pivotal moment. We’re building the campaign team behind the Territory’s biggest events and its destination story, and looking for an Integrated Marketing Executive to help bring it all to life.

You’ll work across integrated consumer marketing for major events and destination campaigns, helping bring our refreshed Territory brand to life across paid, earned and owned channels and inspiring more people to visit the NT.

What you’ll be doing

• Implementing integrated marketing campaigns for major events and the Northern Territory as a destination.
• Working across teams to connect activity, audiences and messaging.
• Coordinating campaigns across paid, earned and owned channels.
• Working with creative and media agencies to deliver campaign activity and optimise it in market.
• Monitoring campaign budgets, performance and ROI.
• Working across multiple brands, events and destination programs.
• Building strong relationships with industry, media, event owners, government and other stakeholders.

About you

You’ll have experience in consumer, event or destination marketing or communications, with a good understanding of integrated marketing and campaign delivery.

You’ll be organised, creative and collaborative, comfortable managing multiple projects, working with agencies and stakeholders, and using insights and performance data to inform your work.

We’re looking for someone who thinks differently, sees possibilities and wants to create marketing that makes people feel something.

Based in Alice Springs or Darwin, you’ll work across some of the Northern Territory’s biggest events and destination campaigns, helping bring one of Australia’s most distinctive destinations to life for audiences across the country.

It’s an opportunity to do meaningful work, be part of a close-knit team and experience something different outside of work too.

For further information about this vacancy please contact:

Emma Fraser, Consumer Marketing Manager on 08 8951 8463 or [e-mail]

Quote vacancy number: 27383

About Tourism & Events NT

Tourism & Events NT promotes the Northern Territory as a travel destination and supports the sustainable growth of the visitor economy.