Destination Marketing Lead — Integrated Campaigns

Northern Territory Government; Alice Springs, Darwin; On-site; AUD 120,000 - 150,000; Full time

Job summary

Tourism & Events NT is seeking an Integrated Marketing Manager to lead consumer, event and destination marketing for the Territory’s biggest campaigns. You’ll coordinate across paid, earned, owned and owned channels to deliver cohesive, high-impact experiences.

Based in the NT, you’ll partner with agencies and internal teams, using insights and performance data to drive strategic decisions and outcomes. A chance to shape Australia’s iconic destination with a strong, collaborative team.

Qualifications

• Experience in consumer, event or destination marketing and delivering integrated campaigns.
• Strategic, creative and collaborative mindset with ability to manage multiple priorities.
• Proven ability to lead agencies and teams and use insights to shape decisions.

Responsibilities

• Leading integrated marketing strategies for major events and the Northern Territory as a destination.
• Connecting activity across paid, earned, owned and owned channels to deliver cohesive campaigns.
• Using audience insights, research and performance data to identify opportunities and improve results.
• Leading creative and media agencies to develop compelling campaigns and optimise activity in market.
• Managing campaign budgets and performance against measurable outcomes.
• Leading and supporting a high performing team across multiple brand, events and destination programs.
• Building strong partnerships across industry, media, event operations, government and other stakeholders.

Skills

Integrated marketing

Stakeholder engagement

Team leadership

Agency management

Job description

Tourism & Events NT is seeking an Integrated Marketing Manager to lead consumer, event and destination marketing for the Territory’s biggest campaigns. You’ll coordinate across paid, earned, owned and owned channels to deliver cohesive, high-impact experiences.

Based in the NT, you’ll partner with agencies and internal teams, using insights and performance data to drive strategic decisions and outcomes. A chance to shape Australia’s iconic destination with a strong, collaborative team.