Gifting & Premium Category Marketing Manager

Pladis Global; Sydney; On-site; AUD 130,000 - 170,000; Full time

Job summary

pladis is seeking a Category Marketing Manager, Gifting to shape Godiva’s global gifting category growth. You will translate category strategy into actionable portfolio plans and seasonal initiatives, partnering with regional teams to bring them to market.

Combining consumer understanding with commercial analysis, you will lead gifting propositions across boutiques, cafés, premium retail and Global Travel Retail, driving growth and premiumisation in the luxury gifting space.

Qualifications

• Analytical skills to translate consumer, market and performance data into actionable recommendations.
• Ability to collaborate across functions, markets and cultures.
• Experience in FMCG marketing or premium gifting categories is a plus.

Responsibilities

• Partner with Insights team to analyse consumer behaviour, shopper needs and category trends.
• Lead projects from concept to launch with cross-functional teams (Design, Insights, R&D, Commercialisation, Supply Chain).
• Develop gifting collections and seasonal programmes for boutiques, cafés, premium retail and Global Travel Retail.
• Develop business cases evaluating sales potential, profitability and portfolio implications.

Skills

Analytical skills

Cross-functional collaboration

Strategic thinking

Gifting insights

Tools

Microsoft Excel

Job description

pladis is seeking a Category Marketing Manager, Gifting to shape Godiva’s global gifting category growth. You will translate category strategy into actionable portfolio plans and seasonal initiatives, partnering with regional teams to bring them to market.

Combining consumer understanding with commercial analysis, you will lead gifting propositions across boutiques, cafés, premium retail and Global Travel Retail, driving growth and premiumisation in the luxury gifting space.