Brand Manager

Lolliland Australia; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

Lolliland Australia is seeking a strategic marketer to own brand planning and execution across our confectionery brands. You’ll turn strategy into integrated campaigns, retail activations and trade marketing, briefing agencies and coordinating with retailers to deliver plans in market.

You’ll feed category insights into our NPD team, drive product launches from development to shelf, and track performance to sharpen future activity.

Qualifications

• 5+ years in brand or marketing roles within FMCG/CPG.
• Proven experience building brand plans and leading them through to execution in market.
• Strong strategic and analytical mindset with ROI focus.

Responsibilities

• Develop annual brand and campaigns plans in partnership with Head of Marketing and lead execution in market.
• Identify growth opportunities through category and shopper insights and recommend actions.
• Lead integrated campaigns to build equity and drive measurable sales uplift.
• Brief and manage creative, media, PR and packaging agencies to deliver on brief and on time.
• Plan and deliver retail activations and trade marketing aligned with strategic investment.
• Collaborate with retailers on range reviews and category materials to support launches.

Skills

Brand Strategy

Campaign Planning

Retail Activation

Agency Briefing

Analytics & ROI

Education

Bachelor's degree in Marketing or related field

Job description

Bring Brands to Life with One of Australia’s Most Exciting Confectionery Companies.
This is a role for a strategic, growth-minded marketer who thrives on turning brand strategy into campaigns, activations and launches that build equity and deliver measurable brand and sales results. At Lolliland, you’ll work in a fast-moving, competitive category across a house of brands, and help launch an exciting new-to-market brand, where your work shapes how our brands show up in market and directly fuels the next stage of our business.

About Us

Since 1988, Lolliland has been making confectionery Australians love, and we’re more ambitious now than ever. We’re Australian-owned with the energy of a challenger, building products and brands that make everyday moments a little sweeter.

The Role

Reporting to the Head of Marketing, you’ll own brand planning and execution across our core portfolio of brands and help bring our new-to-market brand to life. You’ll take agreed strategy and turn it into integrated campaigns, retail activations and trade marketing, briefing and steering our agency partners and working closely with retailers to deliver each plan in market. You’ll also feed category and shopper insight into our NPD team, take new products from development through to shelf, and track performance to sharpen what comes next.

Key Responsibilities

• Develop annual brand and campaign plans in partnership with the Head of Marketing, then lead their execution in market.
• Identify growth and product opportunities through category, shopper and competitor insight, and bring forward recommendations to act on them.
• Lead integrated campaigns that build brand equity, drive measurable sales uplift and stay true to each brand’s positioning.
• Brief and manage creative, media, PR and packaging design agencies to deliver on brief and on time.
• Plan and deliver retail activations and trade marketing, prioritising sales requests against strategic investment.
• Work with retailers on range reviews, pitches and category materials.
• Feed insight into NPD and own product launches from development to shelf, including critical-path planning.
• Set direction for digital and social, keeping content aligned to brand positioning and campaign priorities.
• Track performance and recommend spend allocation to maximise ROI.
• Collaborate with sales, supply chain and NPD, and act as a senior peer to the Junior Brand Manager.

About You

• 5+ years in brand or marketing roles within FMCG/CPG. Confectionery, snacking, digital-first or startup experience is highly regarded.
• Proven experience building brand plans, presenting recommendations to senior leaders and leading them through to execution in market.
• A challenger mindset: you’re keen to question the status quo and look for bold, high-impact ways to grow brands and drive short- and long-term results.
• A track record of campaigns and activations that build brand equity and deliver measurable sales results.
• Hands‑on experience briefing and managing creative, media and packaging agencies to a high standard. Packaging artwork development experience is a bonus.
• Strong knowledge of the Australian FMCG and retail landscape, including grocery, mass and how range reviews work.
• Commercially minded with strong project management skills, able to run multiple campaigns and launches in parallel and link activity to ROI.
• A confident communicator and proactive self-starter, with a tertiary qualification in marketing, business or a related field.

Why Lolliland

At Lolliland, we make confectionery Australians have loved for more than 35 years, and we’re building the brands that will define what’s next. When you join us, you’re not just executing campaigns. You’re shaping how our brands grow, show up and win in market.

Real ownership, real impact.

Lead brand plans across our portfolio, including an exciting new-to-market brand, and see your work land on shelf and in market.

Challenger energy, fast decisions.

Join an Australian-owned business where ideas move quickly.

Flexibility meets career growth.

Flexible arrangements, plus the scope to grow your career as our brands and team grow.

A team that backs you.

Work in an ambitious marketing team that values initiative, curiosity and getting things done.

The sweetest perk.

Yes, there are lollies. Lots and lots of lollies.

Based in Smeaton Grange, 2567

Applications close 13th November 2026.