Fan Experience Manager (Men’s RWC 2027)

Rugby World Cup Australia; Sydney; Hybrid; AUD 110,000 - 170,000; Full time

Job summary

Rugby World Cup Australia (RWCA) is recruiting a Fan Experience Manager to shape how fans experience the Men's Rugby World Cup 2027. You will lead the planning and delivery of fan festivals, engagement initiatives and host city experiences across Australia.

Reporting to the Head of Fan Experience, you will collaborate with host cities, government, partners and venues to move concepts from idea to delivery while managing budgets, risk and timelines, and ensuring accessibility and inclusion.

Responsibilities

• Lead the planning and delivery of Fan Festivals across host cities
• Act as primary liaison for host territories and city partners
• Develop fan journey and last-mile strategies between transport hubs, city centres, fan zones and venues
• Coordinate fan engagement initiatives such as Open Training Sessions and welcome ceremonies
• Drive fan communications, wayfinding and spectator information
• Champion accessibility and inclusion, and deliver sponsor activations with commercial teams

Job description

Rugby World Cup Australia (RWCA) is looking for a Fan Experience Manager to shape how fans experience the Men's Rugby World Cup 2027.

The Role

Reporting to the Head of Fan Experience, you will lead the planning and delivery of Fan Festivals, fan engagement initiatives and host city experiences, both inside and beyond the stadium.

You will work with host cities, government stakeholders, commercial partners, venues and internal teams, taking projects from concept to delivery.

Key Responsibilities

• Lead the planning and delivery of Fan Festivals across host cities
• Act as primary liaison for host territories and city partners
• Develop fan journey and last-mile strategies between transport hubs, city centres, fan zones and venues
• Coordinate fan engagement initiatives such as Open Training Sessions and welcome ceremonies
• Drive fan communications, wayfinding and spectator information
• Champion accessibility and inclusion, and deliver sponsor activations with commercial teams

About You

• At least 5 years' experience delivering major sporting, entertainment, festival or large-scale events
• Experience delivering Fan Festivals or large public events end to end
• Exceptional stakeholder engagement across government, host cities and partners
• Strong project, budget and risk management skills
• Proven people leadership and commercial acumen
• Flexibility to travel and work evenings and weekends

Key Details

• Location: Brisbane, Sydney, Perth, Melbourne or Adelaide, Australia
• Contract: Full-time fixed-term contract, February 2027 to November 2027
• Hybrid working (four days a week in the office), moving to full-time in the office as the tournament approaches
• Applicants must be able to obtain their own unlimited working rights in Australia; no relocation package is offered
• Applications: CV (maximum three pages); a two-stage interview process will take place in the Sydney office
• Closing date: 16 November 2026