Fan Experience Lead — Rugby World Cup 2027

Rugby World Cup Australia 2027; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Job summary

Rugby World Cup Australia is seeking a Fan Experience Manager to lead planning and delivery of Fan Festivals, fan engagement initiatives and host city experiences across Brisbane, Sydney, Perth, Melbourne or Adelaide. Reporting to the Head of Fan Experience, you will shape how fans experience Men’s Rugby World Cup 2027 and connect supporters with the excitement of the tournament.

You will partner with host cities, government stakeholders and commercial partners, oversee multi-site projects from

Qualifications

• Minimum 5 years' experience delivering major sporting, entertainment, festival or large-scale events.
• Experience delivering Fan Festivals end-to-end, from strategic planning through to on-the-ground execution.
• Exceptional stakeholder engagement and communication skills with government, host cities, partners, suppliers and internal teams.
• Strong project management across budgets, timelines and priorities in a dispersed event environment.
• High competency in risk management, safety and operational readiness.
• Proven people leadership and commercial acumen in fast-paced settings.
• Flexibility to travel and work outside standard hours, including evenings and weekends.

Responsibilities

• Lead the planning and delivery of Fan Festivals across host cities, ensuring projects are executed on time and within scope.
• Act as the primary liaison for host territories and city partners, driving collaboration across stakeholders.
• Develop and implement fan journey and last-mile strategies connecting transport hubs, city centres, fan zones and venues.
• Coordinate fan engagement initiatives including Open Training Sessions and ceremonies to boost participation.
• Drive fan communications and wayfinding to ensure easy access to event information.
• Champion accessibility and inclusion across all fan-facing programs.
• Partner with commercial and operational teams to deliver sponsor activations and monitor fan feedback.

Skills

Fan experience lead

Stakeholder management

Project management

Risk management

Communication skills

Travel flexibility

Job description

Rugby World Cup Australia is seeking a Fan Experience Manager to lead planning and delivery of Fan Festivals, fan engagement initiatives and host city experiences across Brisbane, Sydney, Perth, Melbourne or Adelaide. Reporting to the Head of Fan Experience, you will shape how fans experience Men’s Rugby World Cup 2027 and connect supporters with the excitement of the tournament.

You will partner with host cities, government stakeholders and commercial partners, oversee multi-site projects from