Experiential Events Sales Lead - Sydney

Work Initiatives; North Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

Work Initiatives is partnering with a leading lifestyle hospitality group to recruit an energetic Events Sales Manager to join its Sydney team.

You will own event sales across Sydney, targeting corporate conferences, residential groups, social events, weddings and brand activations, turning enquiries into revenue. This onsite role offers scope to influence strategy, build a strong pipeline and collaborate with hotel operations to deliver memorable guest experiences.

Qualifications

• At least four years’ experience in hotel sales, conference and events or related commercial role.
• Strong network in Sydney's corporate, MICE and events market.
• Proven ability to generate leads, convert opportunities and hit revenue targets.
• Excellent relationship management, negotiation and communication skills.

Responsibilities

• Drive new business: identify, pursue and convert opportunities across events.
• Build lasting relationships with corporate clients, agencies and partners.
• Own the sales pipeline: manage enquiries, prospecting and follow-ups.
• Maximise revenue by identifying quiet periods and forecasting sales.
• Showcase the venue through site inspections and client familiarisations.
• Collaborate with events and operations teams to ensure seamless delivery.
• Be a brand ambassador at industry events and trade shows.

Skills

Hotel sales & business development

Client relationship management

Negotiation & communication

Lead generation & pipeline management

Job description

Work Initiatives is partnering with a leading lifestyle hospitality group to recruit an energetic Events Sales Manager to join its Sydney team.

You will own event sales across Sydney, targeting corporate conferences, residential groups, social events, weddings and brand activations, turning enquiries into revenue. This onsite role offers scope to influence strategy, build a strong pipeline and collaborate with hotel operations to deliver memorable guest experiences.