Events Sales Manager

Work Initiatives; North Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

Work Initiatives is partnering with a leading lifestyle hospitality group to recruit an energetic Events Sales Manager to join its Sydney team.

You will own event sales across Sydney, targeting corporate conferences, residential groups, social events, weddings and brand activations, turning enquiries into revenue. This onsite role offers scope to influence strategy, build a strong pipeline and collaborate with hotel operations to deliver memorable guest experiences.

Qualifications

• At least four years’ experience in hotel sales, conference and events or related commercial role.
• Strong network in Sydney's corporate, MICE and events market.
• Proven ability to generate leads, convert opportunities and hit revenue targets.
• Excellent relationship management, negotiation and communication skills.

Responsibilities

• Drive new business: identify, pursue and convert opportunities across events.
• Build lasting relationships with corporate clients, agencies and partners.
• Own the sales pipeline: manage enquiries, prospecting and follow-ups.
• Maximise revenue by identifying quiet periods and forecasting sales.
• Showcase the venue through site inspections and client familiarisations.
• Collaborate with events and operations teams to ensure seamless delivery.
• Be a brand ambassador at industry events and trade shows.

Skills

Hotel sales & business development

Client relationship management

Negotiation & communication

Lead generation & pipeline management

Job description

Are you a natural relationship builder who loves winning business, creating opportunities and being part of something a little different?

We're partnering exclusively with a leading lifestyle hospitality group to find an energetic, commercially driven Events Sales Manager to join its Sydney team.

This is an opportunity to take ownership of event sales across the Sydney market, working across corporate conferences, residential groups, social events, weddings and brand activations. If you thrive on the excitement of securing new business, enjoy being out in the market building connections and know how to turn enquiries into revenue, this could be your next move.

This is a hands-on, sales-focused position with scope to influence strategy, build a strong pipeline and work collaboratively with hotel operations to deliver memorable guest experiences.

Your responsibilities will include:

• Drive new business: Identify, pursue and convert opportunities across corporate events, conferences, incentives, exhibitions, group accommodation, weddings and social events.
• Build lasting relationships: Develop a strong network of corporate clients, event agencies, planners and industry partners across Sydney.
• Own the sales pipeline: Manage enquiries, prospecting, sales calls, follow-ups and lead generation to build a consistent flow of business.
• Maximise revenue: Identify quieter trading periods, develop targeted opportunities and contribute to revenue forecasting and sales performance.
• Showcase the venue: Lead site inspections and client familiarisations that bring the hotel’s unique offering to life.
• Develop the strategy: Contribute to sales plans, event packages, partnerships and promotional initiatives that drive commercial results.
• Collaborate across teams: Work closely with events and operations teams to ensure a seamless transition from sale to event delivery.
• Be a brand ambassador: Represent the business at industry events, networking functions and relevant trade shows.

About you

You're commercially minded, proactive and confident building relationships at all levels. You enjoy the challenge of winning new business and take pride in delivering results without compromising the client experience.

You'll ideally bring:

• At least four years’ experience in hotel sales, conference and events, hospitality business development or a similar commercial role.
• A strong understanding of Sydney's corporate, MICE and events market.
• A proven ability to generate leads, convert opportunities and achieve revenue targets.
• Excellent relationship management, negotiation and communication skills.
• A structured approach to pipeline management, follow-ups and sales reporting.
• The confidence to work autonomously while collaborating closely with a wider team.
• Experience with lifestyle hotels, premium venues or experience-led hospitality brands will be highly regarded.

Above all, you bring energy, personality and a genuine passion for hospitality.

Why consider this opportunity?

• Join a distinctive lifestyle hospitality business with a strong focus on experiences and individuality.
• Take ownership of sales opportunities across a diverse range of event segments.
• Partner closely with senior events leadership and operational teams.
• Enjoy a collaborative environment where initiative, creativity and commercial thinking are valued.

Please note:

This is a fully onsite role, with no work-from-home arrangement.