EV Brand Marketing Lead — Growth & Strategy

Harmony Auto; Melbourne; On-site; AUD 120,000 - 180,000; Full time

Job summary

Harmony Auto is expanding its Australian presence and seeks a commercially minded marketing leader to shape strategy for premium and luxury brands. You will drive brand awareness, showroom traffic and high-quality sales inquiries through integrated campaigns and strong vendor partnerships.

Collaborating with senior management, Dealer Principals and sales teams, you will deliver measurable results across digital and offline channels while managing budgets and reporting on ROI.

Qualifications

• Proven automotive marketing experience within a dealership group, OEM or automotive retail environment.
• Strong understanding of dealership operations and car sales cycles.
• Experience designing and executing integrated marketing strategies across digital and offline channels.
• Solid knowledge of digital advertising platforms (Google Ads, Meta).

Responsibilities

• Develop and implement marketing strategies aligned with growth, brand positioning and sales objectives.
• Lead integrated campaigns across digital and traditional channels to drive inquiries, showroom visits and vehicle sales.
• Oversee digital marketing performance across Google, Meta, social media, websites and other platforms.
• Maintain consistent brand positioning in line with guidelines and dealer expectations.
• Lead vehicle launch campaigns, dealership activations and events to engage customers.
• Manage marketing budgets, monitor performance and report on ROI and lead quality.

Skills

Automotive marketing

Brand management

Digital advertising

Budget management

Campaign leadership

Stakeholder management

Team leadership

Job description

Harmony Auto is expanding its Australian presence and seeks a commercially minded marketing leader to shape strategy for premium and luxury brands. You will drive brand awareness, showroom traffic and high-quality sales inquiries through integrated campaigns and strong vendor partnerships.

Collaborating with senior management, Dealer Principals and sales teams, you will deliver measurable results across digital and offline channels while managing budgets and reporting on ROI.