Automotive Marketing Manager

Harmony New Energy Auto Services (WSP) PTY LTD; Melbourne; On-site; AUD 120,000 - 180,000; Full time

Job summary

Harmony Auto is expanding its Australian network to include BYD and DENZA, driving marketing strategy across multiple dealerships.

You will lead the development and execution of integrated campaigns, aiming to increase showroom traffic, generate high-quality enquiries and improve dealership performance.

Qualifications

• Proven automotive marketing experience within a dealership group or OEM.
• Strong understanding of dealership operations and vehicle sales cycles.
• Experience leading integrated campaigns across digital and traditional channels.
• Experience managing marketing budgets and agencies with reporting.
• Excellent leadership and stakeholder management skills.

Responsibilities

• Develop and implement marketing strategies aligned with growth and brand positioning.
• Lead retail campaigns and lead generation across digital and offline channels.
• Oversee digital performance on Google, Meta, websites and related platforms.
• Maintain brand consistency with corporate and manufacturer guidelines.
• Lead vehicle launches, dealership activations and events.
• Manage budgets, measure ROI and report on lead quality and cost per lead.
• Lead internal teams and agencies, partnering with sales and dealership leaders.

Skills

Automotive marketing

Strategic planning

Digital & offline campaigns

Budget management

Leadership & stakeholder mgmt

Communication & PM

Commercial mindset

Tools

Google Ads

CRM systems

Job description

Drive the brand. Lead the strategy. Accelerate growth.

About Us

Harmony Auto is an international automotive retail group specialising in premium and luxury vehicle brands.

Following our strategic partnership with BYD in 2023, Harmony Auto has continued to expand its dealership operations across international markets. In Australia, we are growing our presence with BYD and DENZA, bringing innovative electric and new-energy vehicles to an increasingly competitive automotive market.

As our Australian network continues to expand, we are looking for an experienced Automotive Marketing Manager to take ownership of marketing strategy and execution across our dealership network.

About the Opportunity

This is an exciting opportunity for a commercially minded marketing professional who understands the automotive retail environment and knows how to turn marketing investment into measurable business results.

You will lead the development and delivery of marketing initiatives that strengthen brand awareness, increase showroom traffic, generate quality sales enquiries and support dealership performance.

Working closely with senior management, Dealer Principals and Sales teams, you will have the opportunity to shape how our brands connect with customers and compete in the Australian automotive market.

What You'll Be Responsible For

• Marketing Strategy & Leadership: Develop and implement marketing strategies aligned with business growth, brand positioning and dealership sales objectives.
• Retail Campaigns & Lead Generation: Drive integrated marketing campaigns across digital and traditional channels to increase customer enquiries, showroom visits, test drives and vehicle sales.
• Digital & Social Media: Oversee digital marketing performance across Google, Meta, social media, websites and other relevant platforms, ensuring campaigns deliver measurable results.
• Brand Management: Maintain consistent brand positioning and ensure all marketing activities align with corporate and manufacturer guidelines.
• New Model Launches & Events: Lead vehicle launch campaigns, dealership activations, promotional events and customer engagement initiatives.
• Marketing Performance & Budget: Manage marketing budgets, monitor campaign effectiveness and provide regular performance reporting, including lead quality, cost per lead and return on investment.
• Stakeholder & Team Management: Lead internal marketing resources and external agencies while partnering with Sales, CRM and dealership leadership teams to deliver business outcomes.

What We're Looking For

We are looking for someone who combines strategic marketing capability with practical automotive retail experience.

To be successful, you will bring:

• Proven experience in automotive marketing, ideally within a dealership group, OEM or automotive retail environment.
• A strong understanding of dealership operations, vehicle sales cycles, retail campaigns and automotive customer behaviour.
• Demonstrated experience developing and executing integrated marketing strategies across digital, social and offline channels.
• Strong knowledge of digital advertising platforms, particularly Google Ads and Meta campaigns.
• Experience managing marketing budgets, agencies, campaign performance and reporting.
• The ability to work collaboratively with senior management and dealership sales teams.
• Excellent communication, leadership, stakeholder management and project management skills.
• A hands-on approach, commercial mindset and passion for delivering measurable results.

Highly regarded:

• Experience with established automotive brands such as BYD, Tesla, Toyota, Mercedes-Benz, BMW, Audi, Hyundai, Kia or other major dealer groups.
• Exposure to OEM marketing programs, co-operative marketing funding and brand compliance.
• Familiarity with automotive CRM systems, lead management and digital customer journeys.
• Mandarin language skills would be advantageous.

Why Join Harmony Auto?

• Be part of the EV revolution: Work with leading new-energy automotive brands in one of the fastest-evolving sectors of the industry.
• Make a real impact: Take ownership of marketing initiatives that directly influence dealership performance and business growth.
• Leadership opportunity: Shape marketing direction across an expanding automotive retail network.
• Work with premium brands: Be involved in the growth of BYD and DENZA in the Australian market.
• Career development: Join an international automotive group with ambitious expansion plans and opportunities to grow.