Automotive Marketing Leader: EV & Brand Growth

BYD Harmony Auto Australia; Melbourne; On-site; AUD 120,000 - 170,000; Full time

Job summary

Harmony Auto Australia is seeking an experienced Automotive Marketing Manager to own marketing strategy and execution across our dealership network, focusing on BYD and DENZA brands in Australia.

You will lead development and delivery of marketing initiatives to strengthen brand awareness, increase showroom traffic, generate quality sales inquiries and support dealership performance across multiple markets.

Qualifications

• Proven experience in automotive marketing, ideally within a dealership group, OEM or automotive retail environment.
• A strong understanding of dealership operations, vehicle sales cycles, retail campaigns and automotive customer behaviour.
• Demonstrated experience developing and executing integrated marketing strategies across digital, social and offline channels.
• Strong knowledge of digital advertising platforms, particularly Google Ads and Meta campaigns.
• Experience managing marketing budgets, agencies, campaign performance and reporting.
• The ability to work collaboratively with senior management and dealership sales teams.
• Excellent communication, leadership, stakeholder management and project management skills.
• A hands-on approach, commercial mindset and passion for delivering measurable results.

Responsibilities

• Marketing Strategy & Leadership: Develop and implement marketing strategies aligned with business growth, brand positioning and dealership sales objectives.
• Retail Campaigns & Lead Generation: Drive integrated marketing campaigns across digital and traditional channels to increase customer enquiries, showroom visits, test drives and vehicle sales.
• Digital & Social Media: Oversee digital marketing performance across Google, Meta, social media, websites and other relevant platforms, ensuring campaigns deliver measurable results.
• Brand Management: Maintain consistent brand positioning and ensure all marketing activities align with corporate and manufacturer guidelines.
• New Model Launches & Events: Lead vehicle launch campaigns, dealership activations, promotional events and customer engagement initiatives.
• Marketing Performance & Budget: Manage marketing budgets, monitor campaign effectiveness and provide regular performance reporting, including lead quality, cost per lead and return on investment.
• Stakeholder & Team Management: Lead internal marketing resources and external agencies while partnering with Sales, CRM and dealership leadership teams to deliver business outcomes.

Job description

Harmony Auto Australia is seeking an experienced Automotive Marketing Manager to own marketing strategy and execution across our dealership network, focusing on BYD and DENZA brands in Australia.

You will lead development and delivery of marketing initiatives to strengthen brand awareness, increase showroom traffic, generate quality sales inquiries and support dealership performance across multiple markets.