Ecommerce Coordinator

Just Country Australia; Brisbane; Hybrid; AUD 65,000 - 90,000; Full time

Benefits offered by this job

Staff discounts

Wellness program

Insurance programs

Company social events

Job summary

Just Country Australia is seeking a content-driven Ecommerce Coordinator to enhance D2C sites on Shopify and manage the NuOrder B2B platform. You will craft content, optimise assets, drive SEO and support ecommerce operations across multiple channels.

Collaborate with the Ecommerce Manager and Catalogue Assistant, taking ownership of content strategy, campaign rollouts, and technical integrations while maintaining high-quality customer experiences across our brands.

Qualifications

• 3+ years in an ecommerce coordination role.
• Strong copywriting and content editing skills.
• Working knowledge of Shopify and product/collection management.
• Experience with third‑party apps and marketing stack (Klaviyo, Meta, Okendo, GA).
• Understanding of web best practices and ecommerce tech.
• Willingness to learn and use AI tools to improve output.

Responsibilities

• Coordinate the roll-out and roll-back of campaigns across websites.
• Assist with content updates, redirects, and app integrations; monitor product reviews.
• Coordinate copy, images and assets for pages; support content creation.
• Finalise product copy, meta titles and SEO-focused descriptions.
• Oversee SEO fixes and content optimisations with internal/external resources.
• Own the B2B NuOrder platform; manage onboarding and catalogue accuracy.
• Support technical troubleshooting and liaise with Shopify/tech providers.
• Assist with content strategy and new blog implementation.
• Contribute to major projects like theme redesign and platform integrations.

Skills

Attention to detail

Copywriting

Shopify

SEO knowledge

AI tools

Multibrand management

Interpersonal skills

Organizational skills

Content strategy

Education

Tertiary qualifications in IT/Marketing/Business

Retail/Fashion experience

Tools

Shopify

Klaviyo

Okendo

Google Analytics

NuOrder

Pronto

Excel

Job description

Are you a natural storyteller who loves bringing products and brands to life through great content? Do you live and breathe ecommerce, SEO and CX? We're on the search for a savvy, content-driven Ecommerce Coordinator to join our growing team and help deliver exceptional digital experiences for our customers at Just Country Australia.

About the Role

As Ecommerce Coordinator, reporting to the Ecommerce Manager, you'll produce quality on-site experiences across our D2C sites (Shopify) - ariat.com.au, ariat.co.nz and justcountry.com.au - and our B2B channel (NuOrder). This is a content-heavy role: you'll be creating content, coordinating assets and shaping the stories that sell our brands. You’ll also optimise SEO, roll-out campaigns, and support our wider ecommerce operations.

You’ll work closely with our Ecommerce Catalogue Assistant, who builds the core product catalogue - your job is to take that foundation and finish it, optimise it to 110%, and surround it with the content that converts visitors into customers.

You’ll be part of a growing marketing team that values learning and collaboration, with the option of flexible start times and a work-from-home component for the right candidate. This role is an excellent opportunity to level-up and be exposed to all aspects of enterprise-level ecommerce.

What You'll Do

Coordinate the roll-out and roll-back of major campaigns, minor promotions and key messaging across all websites.

Assist with general content updates, redirects and third-party app integrations (Klaviyo, Meta, Okendo, GA etc.), and monitor/moderate product reviews.

Coordinate/create copy, image (and potentially video) assets for collection pages, landing pages and blog posts, working with internal team members and external contractors - content creation is a core, ongoing part of this role.

Finalise and fine-tune product copy, meta titles and descriptions handed over from our Catalogue Assistant, with an eye for SEO and conversion.

With agency/manager support, coordinate ongoing website content optimisations and SEO fixes - product information, category structure, collection and landing pages - using internal and external resources and AI tools.

Take ownership of our B2B (NuOrder) platform as our SME, managing user onboarding and overseeing B2B content and catalogue accuracy.

Support the team with technical troubleshooting, liaise with Shopify Support and other technology providers, and assist with the UAT/QAT and deployment of new features.

Work with the Ecommerce Manager on general content strategy, including the implementation of a new blog.

Assist with a range of exciting major projects such as theme redesign, third-party platform integrations and catalogue restructure etc.

What You'll Need

Strong eye for detail, accuracy and high-level literacy - these skills are critical to your success.

Strong copywriting and content/creative editing skills - this role writes and shapes customer-facing content.

Good working knowledge of Shopify (managing content, managing products and collections at scale, using the theme customiser etc.).

Minimum of 3 years' experience in a similar ecommerce coordination role, preferably in a small to medium sized retail business.

Proven track record maintaining and optimising an ecommerce website.

Working knowledge of SEO and content strategy.

Experience with third-party ecommerce applications/marketing stack including social platforms, reviews/loyalty, returns, email marketing etc.

An understanding of web best practices and a passion for the ecommerce landscape/technology.

Willingness to learn and use AI tools to improve task efficiency and output quality.

Ability to work in a fast-paced, multi-brand environment and manage numerous priorities effectively.

Strong interpersonal and organisational skills to ensure positive outcomes.

Preferred:

Tertiary qualifications in IT, marketing or a business discipline.

Relevant experience in retail/fashion.

Basic graphic design and video content creation/editing skills will be highly regarded.

Knowledge of the web dev process, web agency experience or project management experience.

Knowledge of the use of AI tools to improve task efficiency (e.g. content generation, SEO/content optimisation, workflow automation).

Knowledge of NuOrder (our B2B platform) or general experience in B2B ecommerce.

Knowledge of Pronto (our ERP).

Data manipulation and Excel skills (useful for catalogue QA/oversight).

About You

You're a confident creator who enjoys shaping how products and brands are presented online, as much as you enjoy the technical and process side of ecommerce. Your creativity is balanced by your detail-oriented and process-driven approach. You’re a team player who can juggle multiple projects/priorities and the demands of a busy environment without losing quality.

Why Join Us?

At Just Country Australia, we're a passionate team committed to great customer experiences and strong rural and regional connections and values. You'll be part of a collaborative environment where innovation is encouraged, and your contributions are valued. You'll receive generous staff discounts on the products we sell, staff wellness and insurance programs, and the opportunity to participate in company social events.

Successful applicants for this position may be asked to consent to and provide a National Criminal History Check.