Direct-Response Ecommerce Creative Strategist

Pawezy Pty Ltd; Melbourne; Hybrid; AUD 75,000 - 85,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work

Dog-friendly office

Career growth

Professional development

Collaborative environment

Job summary

Pawezy Pty Ltd in Melbourne, VIC is seeking a Creative Strategist to drive ad creative ideation and content strategy across paid social for AU and US markets. You will shape weekly concepts and monthly ideation, partnering with marketing and creative teams to keep the pipeline fresh and performance-driven.

The role focuses on creative research, customer psychology and direct-response advertising. You'll analyze buyer behavior, identify hooks, angles and scripts to drive action, and use

Qualifications

• 1–3 years of relevant experience in digital marketing, social media, content marketing, advertising or eCommerce.
• Experience developing creative ideas, advertising concepts, hooks, scripts or content briefs that engage audiences.
• Strong understanding of social media advertising and what makes creative effective.
• Knowledge of customer psychology, consumer behaviour and persuasive messaging.
• Strong copywriting skills for advertising headlines, hooks and scripts.

Responsibilities

• Develop fresh advertising concepts and content ideas for paid social campaigns.
• Research industry trends, competitor activity and top-performing ads to identify new creative opportunities.
• Analyse customer behaviour, pain points, desires and objections to uncover compelling hooks, angles and messaging opportunities.
• Develop creative concepts, scripts and briefs aligned with brand messaging and performance objectives.
• Write direct-response ad copy, headlines and hooks that connect with customers and drive action.
• Collaborate with marketing, design and content teams to bring concepts to life.
• Review and refine ad creatives through to final launch, maintaining brand consistency.
• Maintain Pawezy’s brand identity and premium positioning.

Skills

Creative strategy

Copywriting

Content ideation

Social ads

Analytics

Collaboration

Customer psychology

Education

Marketing/communications degree

Job description

Pawezy Pty Ltd in Melbourne, VIC is seeking a Creative Strategist to drive ad creative ideation and content strategy across paid social for AU and US markets. You will shape weekly concepts and monthly ideation, partnering with marketing and creative teams to keep the pipeline fresh and performance-driven.

The role focuses on creative research, customer psychology and direct-response advertising. You'll analyze buyer behavior, identify hooks, angles and scripts to drive action, and use