Creative Strategist (eCommerce)

Pawezy Pty Ltd; Melbourne; Hybrid; AUD 75,000 - 85,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work

Dog-friendly office

Career growth

Professional development

Collaborative environment

Job summary

Pawezy Pty Ltd in Melbourne, VIC is seeking a Creative Strategist to drive ad creative ideation and content strategy across paid social for AU and US markets. You will shape weekly concepts and monthly ideation, partnering with marketing and creative teams to keep the pipeline fresh and performance-driven.

The role focuses on creative research, customer psychology and direct-response advertising. You'll analyze buyer behavior, identify hooks, angles and scripts to drive action, and use

Qualifications

• 1–3 years of relevant experience in digital marketing, social media, content marketing, advertising or eCommerce.
• Experience developing creative ideas, advertising concepts, hooks, scripts or content briefs that engage audiences.
• Strong understanding of social media advertising and what makes creative effective.
• Knowledge of customer psychology, consumer behaviour and persuasive messaging.
• Strong copywriting skills for advertising headlines, hooks and scripts.

Responsibilities

• Develop fresh advertising concepts and content ideas for paid social campaigns.
• Research industry trends, competitor activity and top-performing ads to identify new creative opportunities.
• Analyse customer behaviour, pain points, desires and objections to uncover compelling hooks, angles and messaging opportunities.
• Develop creative concepts, scripts and briefs aligned with brand messaging and performance objectives.
• Write direct-response ad copy, headlines and hooks that connect with customers and drive action.
• Collaborate with marketing, design and content teams to bring concepts to life.
• Review and refine ad creatives through to final launch, maintaining brand consistency.
• Maintain Pawezy’s brand identity and premium positioning.

Skills

Creative strategy

Copywriting

Content ideation

Social ads

Analytics

Collaboration

Customer psychology

Education

Marketing/communications degree

Job description

Location: Melbourne, VIC | Full-Time | Hybrid

We’re looking for a creative and commercially minded Creative Strategist to join Pawezy’s in-house marketing team and help drive ad creative ideation and content strategy across paid social.

You’ll contribute to weekly ad concepts and monthly content ideation, working closely with our marketing and creative teams to keep our creative pipeline fresh and performance-driven across our Australian and US markets.

This role has a strong focus on creative research, customer psychology and direct-response advertising. You’ll research and analyse customer behaviour, pain points and purchasing motivations, and develop compelling concepts, hooks, angles and scripts designed to drive customer action. You’ll also use creative performance insights to identify opportunities, refine ideas and continuously improve our advertising.

You’ll also receive training on our internal creative tools, frameworks and processes from day one.

Key Responsibilities

Creative Strategy & Content Ideation

• Develop fresh advertising concepts and content ideas for paid social campaigns.
• Research industry trends, competitor activity and top-performing ads to identify new creative opportunities.
• Analyse customer behaviour, pain points, desires and objections to uncover compelling hooks, angles and messaging opportunities.
• Develop creative concepts, scripts and detailed briefs that align with brand messaging and performance objectives.
• Write compelling direct-response ad copy, headlines and hooks that connect with customers and drive action.
• Work within our established creative frameworks and processes to ensure consistency and efficiency.
• Review Meta advertising performance to identify successful creative patterns, develop new iterations and recommend opportunities for further testing.
• Explore new creative approaches to improve advertising performance and customer acquisition.

Creative Collaboration & Production

• Collaborate with our marketing, design and content teams to bring advertising concepts to life.
• Identify suitable creators, talent and content styles for specific ad concepts, working with our existing talent-sourcing process.
• Provide clear creative direction and constructive feedback to designers and content creators.
• Review and refine ad creatives through to final, ready-to-launch completion.
• Maintain consistency with Pawezy’s brand identity, messaging and premium positioning.

Content & Shoot Collaboration

• Collaborate with photographers, creators and the wider creative team to bring concepts to life.
• Participate in local studio and lifestyle shoots where applicable.
• Help ensure content captured aligns with the original creative strategy and is optimised for paid media performance, not just visual appeal.
• Experience creating quick-turnaround content, filming or appearing on camera is a strong advantage, but not essential.

What We're Looking For

• Ideally 1–3 years of relevant experience in digital marketing, social media, content marketing, advertising or eCommerce, preferably within a consumer-focused brand or agency.
• Experience developing creative ideas, advertising concepts, hooks, scripts or content briefs that engage audiences and encourage action.
• A good understanding of social media advertising, digital content and what makes creative effective.
• An understanding of customer psychology, consumer behaviour and persuasive messaging.
• Strong copywriting skills, particularly for advertising headlines, hooks, scripts and product storytelling.
• A creative mindset combined with commercial thinking — you understand that every ad is an opportunity to test, learn and improve.
• An analytical mindset, with the ability to interpret creative performance insights and identify opportunities for improvement.
• Familiarity with Meta advertising, paid social creative strategy or direct-response marketing is highly regarded.
• Experience working with DTC/eCommerce brands or consumer-focused businesses is advantageous.
• Ability to collaborate effectively with designers, content creators and marketing teams.
• Strong communication, organisation and creative briefing skills.
• A proactive, independent approach to problem-solving and taking ownership of responsibilities.
• A tertiary qualification in marketing, advertising or communications is advantageous but not required. Relevant experience matters more to us.

What We Offer

• Competitive Salary: $75,000–$85,000 AUD + superannuation, depending on experience.
• Hybrid Working Arrangements: Enjoy the flexibility to work from home and our Melbourne office.
• Creative Ownership: An opportunity to contribute ideas that are actively tested and implemented across our Australian and US markets.
• Professional Development: Training and access to our internal creative tools, frameworks and processes.
• Collaborative Environment: Work alongside our in-house marketing and creative team.
• Career Growth: Opportunities to develop your skills and take on greater responsibility as Pawezy continues to grow.
• Dog-Friendly Workplace: Bring your pup to work at our Melbourne office!

We value demonstrated experience, creative thinking and commercial results over qualifications alone.