Creative Strategist: Paid Social & eCommerce (Hybrid)

Pawezy Pty Ltd; Melbourne; Hybride; AUD 75 000 - 85 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Hybrid work

Creative ownership

Professional development

Collaborative environment

Career growth

Dog-friendly office

Résumé du poste

Pawezy Pty Ltd in Melbourne is seeking a Creative Strategist to lead ad creative ideation and content strategy for paid social and eCommerce. You will collaborate with marketing and design teams to keep a fresh, performance-driven creative pipeline for the Australian and US markets.

The role emphasizes creative research, customer psychology and direct-response advertising, with training on internal tools from day one. Hybrid work from Melbourne is available.

Qualifications

• Ideally 1–3 years of relevant experience in digital marketing, social media, content marketing, advertising or eCommerce.
• Experience developing creative ideas, advertising concepts, hooks, scripts or content briefs that engage audiences and encourage action.
• A good understanding of social media advertising, digital content and what makes creative effective.
• An understanding of customer psychology, consumer behaviour and persuasive messaging.
• Strong copywriting skills, particularly for advertising headlines, hooks, scripts and product storytelling.
• A creative mindset combined with commercial thinking — you understand that every ad is an opportunity to test, learn and improve.
• An analytical mindset, with the ability to interpret creative performance insights and identify opportunities for improvement.
• Familiarity with Meta advertising, paid social creative strategy or direct-response marketing is highly regarded.
• Experience working with DTC/eCommerce brands or consumer-focused businesses is advantageous.
• Ability to collaborate effectively with designers, content creators and marketing teams.
• Strong communication, organisation and creative briefing skills.
• A proactive, independent approach to problem-solving and taking ownership of responsibilities.
• A tertiary qualification in marketing, advertising or communications is advantageous but not required. Relevant experience matters more to us.

Responsabilités

• Develop fresh advertising concepts and content ideas for paid social campaigns.
• Research industry trends, competitor activity and top-performing ads to identify new creative opportunities.
• Analyse customer behaviour, pain points, desires and objections to uncover compelling hooks, angles and messaging opportunities.
• Develop creative concepts, scripts and detailed briefs that align with brand messaging and performance objectives.
• Write compelling direct-response ad copy, headlines and hooks that connect with customers and drive action.
• Work within our established creative frameworks and processes to ensure consistency and efficiency.
• Review Meta advertising performance to identify successful creative patterns, develop new iterations and recommend opportunities for further testing.
• Explore new creative approaches to improve advertising performance and customer acquisition.
• Collaborate with our marketing, design and content teams to bring advertising concepts to life.
• Identify suitable creators, talent and content styles for specific ad concepts, working with our existing talent-sourcing process.
• Provide clear creative direction and constructive feedback to designers and content creators.
• Review and refine ad creatives through to final, ready-to-launch completion.
• Maintain consistency with Pawezy’s brand identity, messaging and premium positioning.
• Collaborate with photographers, creators and the wider creative team to bring concepts to life.
• Participate in local studio and lifestyle shoots where applicable.
• Help ensure content captured aligns with the original creative strategy and is optimised for paid media performance, not just visual appeal.
• Experience creating quick-turnaround content, filming or appearing on camera is a strong advantage, but not essential.

Connaissances

Digital marketing

Social media

Content marketing

Advertising

eCommerce

Copywriting

Creative thinking

Analytical mindset

Meta advertising

Description du poste

Pawezy Pty Ltd in Melbourne is seeking a Creative Strategist to lead ad creative ideation and content strategy for paid social and eCommerce. You will collaborate with marketing and design teams to keep a fresh, performance-driven creative pipeline for the Australian and US markets.

The role emphasizes creative research, customer psychology and direct-response advertising, with training on internal tools from day one. Hybrid work from Melbourne is available.