Direct Digital Marketing Specialist - Sydney

Air New Zealand; Sydney; On-site; AUD 80,000 - 110,000; Full time

Job summary

Air New Zealand is seeking a commercially minded Direct Digital Marketing Specialist to join the Australian Online Sales team on a fixed term contract through to February 2028. You will combine digital marketing, ecommerce and customer insight to deliver engaging digital experiences that grow our direct online business.

You will work with teams across Australia and New Zealand to deliver exceptional customer experiences and commercial outcomes, shaping digital journeys that boost engagement,

Qualifications

• Extensive experience across digital marketing, ecommerce and owned channels.
• Proven track record of independently managing digital campaigns.
• Ability to optimise performance and deliver commercial results in a fast-paced consumer environment.
• Experience using CMS to publish and manage website content.
• Hands-on experience with email marketing campaigns via marketing automation platforms.
• Strong understanding of analytics, customer insights and experimentation to improve journeys and conversions.

Responsibilities

• Plan and execute retail and loyalty activity across website, email and other digital channels.
• Create, schedule and deploy customer email communications.
• Monitor website, campaign and ecommerce performance with analytics to identify opportunities.
• Support major sales, loyalty initiatives and partner campaigns in a fast-paced retail environment.
• Collaborate with Commercial, Marketing, Loyalty and Digital teams across AU & NZ.

Skills

Digital marketing

Ecommerce

Email marketing

Analytics

Campaign management

Tools

Braze

GA4

Optimizely

CMS

Job description

Job Description

Kia ora! Help shape how millions of Australian travellers discover, plan and book their next journey with Air New Zealand.

We're looking for a commercially minded Direct Digital Marketing Specialist to join our Australian Online Sales team on a fixed term contract through to the end of February 2028. In this role, you'll combine digital marketing, eCommerce and customer insight to deliver engaging digital experiences that grow our direct online business. Your work will have a direct impact on customer engagement, conversion and commercial performance across one of Air New Zealand's key international markets.

You'll help shape digital experiences that support millions of travellers while working alongside talented teams across Australia and New Zealand to deliver exceptional customer experiences and commercial outcomes.

What You'll Be Doing

• Retail fares, destinations, products, campaigns and offers across our Australian website, delivering engaging and commercially effective content that drives bookings and revenue.
• Plan and execute retail and loyalty activity across our website, email and other owned digital channels to support commercial and channel priorities.
• Build, test, schedule and deploy customer email communications, ensuring every campaign is accurate, timely and delivers a great customer experience.
• Monitor website, campaign and eCommerce performance, using analytics and customer insights to identify opportunities that improve engagement, conversion and revenue.
• Support the delivery of major sales, loyalty initiatives and partner campaigns in a fast-paced retail environment.
• Collaborate with Commercial, Marketing, Loyalty and Digital teams across Australia and New Zealand to bring campaigns to market and achieve shared business goals.
• Maintain high standards of governance and quality assurance, ensuring all customer facing content, pricing and offers are accurate and aligned with brand and legal requirements.
• Stay at the forefront of digital commerce trends and innovation, proactively identifying new opportunities to enhance the customer experience and drive commercial performance.

What We're Looking For

You'll bring extensive experience across digital marketing, eCommerce and owned channels, with a proven track record of independently managing digital campaigns, optimising performance and delivering commercial results in a fast-paced consumer environment.

Ideally, you'd have:

• Experience managing and publishing website content using a content management system.
• Experience retailing fares, products, campaigns and offers across owned digital channels, with a strong understanding of digital merchandising.
• Hands on experience building, testing and deploying email marketing campaigns using a customer engagement or marketing automation platform.
• A strong understanding of digital and eCommerce performance metrics, with the ability to interpret results and turn insights into meaningful actions.
• Experience using analytics, customer insights and experimentation to optimise customer journeys, engagement and conversion.
• Strong commercial awareness and an interest in the airline, travel and Australian consumer landscape.
• Excellent attention to detail when working with customer facing pricing, promotional offers and campaign deadlines.
• The ability to manage competing priorities and adapt quickly in a dynamic commercial environment.
• Strong communication and stakeholder management skills, with the confidence to work across multiple teams.
• Experience working with CMS, customer engagement, analytics and experimentation platforms, ideally including Braze, GA4, Optimizely or similar tools.

If you bring most of this experience, along with transferable skills and the drive to grow, we'd love to hear from you.

Why this role?

You'll be at the intersection of airline retailing, digital marketing, eCommerce and customer experience in one of Air New Zealand's key international markets.

Over this fixed term contract, you'll deliver major sales, loyalty campaigns, drive digital optimisation, and help shape the future of our Australian digital experience. If you enjoy a fast-paced retail environment and using data and insights to improve commercial performance, you'll have the opportunity to make a visible impact while working alongside talented teams across Australia and New Zealand.

Ready for take off?

If you're excited by the opportunity to combine digital marketing, eCommerce and customer experience in one of our most important international markets, we'd love to hear from you. Join a team where you'll see a direct connection between your work and commercial results while helping shape the future of digital travel with Air New Zealand.

Applications close 11th October 2026

Additional Information

At Air New Zealand, we are proudly committed to diversity, equity and inclusion and believe in creating a truly inclusive workplace where everyone can be themselves and thrive. Our people are our greatest asset - because while everything else we do in our operation can be replicated by our competitors, it is our people that truly set us apart. We are firm believers in celebrating the differences and diversity of thought our people bring to their roles. We encourage candidates from diverse backgrounds, including those with a disability, additional health and mental health needs, and/or are neurodiverse to apply for our roles.

If you have encountered any accessibility barriers and require further information or reasonable accommodations to our recruitment process, please reach out to the recruiter listed on this job advert so they are able to support you to freely participate equitably in our recruitment and selection process.

Whāia te pae tawhiti kia tata. Ko te pae tata whakamaua, kia tina.

"Seek to bring distant horizons closer. Once near, seize them and make them your reality."