Direct Digital Marketing Pro — Travel & E‑Commerce Growth

Air New Zealand Limited; Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Job summary

Air New Zealand Limited in Sydney is seeking a commercially minded Direct Digital Marketing Specialist on a fixed-term contract to end February 2028. You will blend digital marketing, eCommerce and customer insights to grow our direct online business and impact engagement, conversion and revenue.

You will work with teams across Australia and New Zealand to deliver engaging digital experiences and drive commercial outcomes for our Australian market, maintaining governance and brand standards

Qualifications

• Extensive experience in digital marketing, eCommerce and owned channels.
• Proven track record of independently managing digital campaigns and optimizing performance.
• Experience delivering commercial results in a fast-paced consumer environment.
• Experience managing and publishing website content using a CMS.

Responsibilities

• Manage retail fares, destinations, products and campaigns on the Australian website to drive bookings and revenue.
• Plan and execute retail and loyalty activity across website, email and owned channels.
• Build, test, schedule and deploy customer email communications.
• Monitor website and campaign performance using analytics and insights to improve engagement and revenue.
• Collaborate with Commercial, Marketing, Loyalty and Digital teams across AU/NZ.

Skills

Digital marketing

eCommerce

Content management

Email marketing

Marketing automation

Analytics

A/B testing

Stakeholder management

Tools

Braze

GA4

Optimizely

Job description

Air New Zealand Limited in Sydney is seeking a commercially minded Direct Digital Marketing Specialist on a fixed-term contract to end February 2028. You will blend digital marketing, eCommerce and customer insights to grow our direct online business and impact engagement, conversion and revenue.

You will work with teams across Australia and New Zealand to deliver engaging digital experiences and drive commercial outcomes for our Australian market, maintaining governance and brand standards