Direct Digital Marketing Strategist

Air New Zealand; Sydney; On-site; AUD 80,000 - 110,000; Full time

Job summary

Air New Zealand is seeking a commercially minded Direct Digital Marketing Specialist to join the Australian Online Sales team on a fixed term contract through to February 2028. You will combine digital marketing, ecommerce and customer insight to deliver engaging digital experiences that grow our direct online business.

You will work with teams across Australia and New Zealand to deliver exceptional customer experiences and commercial outcomes, shaping digital journeys that boost engagement,

Qualifications

• Extensive experience across digital marketing, ecommerce and owned channels.
• Proven track record of independently managing digital campaigns.
• Ability to optimise performance and deliver commercial results in a fast-paced consumer environment.
• Experience using CMS to publish and manage website content.
• Hands-on experience with email marketing campaigns via marketing automation platforms.
• Strong understanding of analytics, customer insights and experimentation to improve journeys and conversions.

Responsibilities

• Plan and execute retail and loyalty activity across website, email and other digital channels.
• Create, schedule and deploy customer email communications.
• Monitor website, campaign and ecommerce performance with analytics to identify opportunities.
• Support major sales, loyalty initiatives and partner campaigns in a fast-paced retail environment.
• Collaborate with Commercial, Marketing, Loyalty and Digital teams across AU & NZ.

Skills

Digital marketing

Ecommerce

Email marketing

Analytics

Campaign management

Tools

Braze

GA4

Optimizely

CMS

Job description

Air New Zealand is seeking a commercially minded Direct Digital Marketing Specialist to join the Australian Online Sales team on a fixed term contract through to February 2028. You will combine digital marketing, ecommerce and customer insight to deliver engaging digital experiences that grow our direct online business.

You will work with teams across Australia and New Zealand to deliver exceptional customer experiences and commercial outcomes, shaping digital journeys that boost engagement,