Senior E-Commerce Specialist, AU(MJ003962)

Trip.com; Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Job summary

Trip.com Group is seeking a Senior E-Commerce Specialist to own end-to-end campaigns across CRM, app push, Paid Social, and other channels in Australia & New Zealand. You’ll lead briefs, execution, and post-campaign analysis with cross-functional teams to drive performance.

The role emphasizes strong data literacy, platform back-end work, and clear stakeholder communication, with a focus on ANZ objectives and a global travel industry context.

Qualifications

• 5+ years of experience in digital or performance marketing with a focus on campaign management and execution.
• Experience running campaigns across CRM/email, app push, and Paid Social.
• Strong data literacy; ability to pull and interpret performance data; SQL/Tableau a plus.
• Experience using marketing automation platforms (e.g. Braze, SFMC).
• Excellent written and verbal English communication.

Responsibilities

• Own end-to-end campaign management for key promotions across all digital channels (email/CRM, app push, Paid Social, SEO, Display, Direct).
• Build and merchandise campaigns using backend platform tools with accurate, on-brand content.
• Develop strategies aligned to ANZ marketing objectives and adapt messaging by channel.
• Serve as primary communications hub; keep stakeholders updated on timelines and performance.
• Monitor and report on campaign performance; translate results into future recommendations.
• Manage campaign budgets and ensure accurate tracking and reporting.
• Conduct market research to inform campaign direction and opportunities.
• Stay current on ecommerce/travel industry trends and best practices.

Skills

Campaign management

Multichannel marketing

Data literacy

SQL

Tableau

Marketing automation

English communication

Education

Bachelor's degree in Marketing/Communications

Tools

Braze

Salesforce Marketing Cloud

Job description

Senior E-Commerce Specialist, AU(MJ003962)

Regular Sydney International Business Marketing

Update 2026-09-16

Job Description

About Us

Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.

Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.

We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.

We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.

About the Role

We're looking for a hands-on, analytically-minded Campaign Manager to own key marketing campaigns and digital channels across the Trip.com Australia and New Zealand site. This is an end-to-end role — you'll lead campaigns from brief through to execution and post-campaign analysis, working closely with internal teams (product, sourcing, creative) and external partners to deliver results across CRM, Direct, SEO, organic and Paid Social.

You’ll be equally comfortable building in the platform backend and diving into performance data to sharpen future strategy. Strong time management and clear communication are non-negotiable — you'll be the central point of contact keeping multiple stakeholders aligned across everything that goes live.

In this Role, you’ll get to

• Own end-to-end campaign management for key promotional and seasonal campaigns, including briefing internal and external stakeholders, planning, and coordinating execution across all digital channels (email/CRM, app push, Paid Social, SEO, Display, and Direct).
• Build and merchandise campaigns using backend platform tools, ensuring content is accurate, on-brand, and live on time.
• Develop campaign strategies aligned to ANZ marketing objectives and target audience, adapting messaging by channel to maximise impact.
• Serve as the primary communications hub for campaigns, — proactively keeping all relevant stakeholders updated on timelines, changes, and performance.
• Monitor and report on campaign performance with a strong analytical lens; identify what's working, what isn't, and translate findings into clear recommendations for future strategy.
• Manage campaign budgets and ensure accurate tracking and reporting across all activities.
• Conduct market research and competitive analysis to inform campaign direction and identify opportunities.
• Stay current on ecommerce and travel industry trends, emerging tools, and best practices in digital marketing.
• Support ad-hoc projects from key stakeholders as needed.

What you'll Need to Succeed

• 5+ years of experience in digital or performance marketing with a clear focus on campaign management and execution.
• Demonstrated experience running campaigns across multiple channels — particularly CRM/email, app push, and Paid Social.
• Strong data literacy: you can pull, interpret, and act on performance data without needing it handed to you. Experience with tools such as SQL or Tableau is a plus.
• Experience using marketing automation and/or CRM platforms (e.g. Braze, Salesforce Marketing Cloud, or similar).
• Excellent written and verbal communication in English — you can write a crisp brief, a clear stakeholder update, and a compelling campaign message.
• Proven ability to manage multiple campaigns and deadlines simultaneously without dropping the ball on detail.
• A balance of executional capability and strategic thinking — you can build it yourself and think about why it should be built that way.
• Bachelor's degree in Marketing, Communications, or a related field.
• Experience using AI and within the OTA or broader travel industry is a plus.

Why Trip.com Group

We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.

What’s more?

• Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions
• Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
• We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
• We encourage flexible work arrangement
• Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.