Marketing Manager

Chartered Accountants Australia and New Zealand; Australia; Hybrid; AUD 110,000 - 140,000; Full time

Benefits offered by this job

Great Place to Work®

Flexible hybrid work

Job summary

Chartered Accountants Australia and New Zealand is seeking an experienced Marketing Manager to develop and deliver integrated campaigns that drive commercial growth, strengthen our brand and deliver value to our members. Reporting to the Head of Growth Marketing, you will leverage audience insights, data and campaign performance to enhance acquisition, engagement and retention.

This role blends strategic thinking with hands-on delivery, partners with internal teams and agencies, and focuses on

Qualifications

• Proven marketing experience delivering campaigns and business outcomes.
• Strong stakeholder management, influencing and relationship-building skills.
• Growth mindset with curiosity and willingness to test new ideas.
• Ability to adapt quickly in an evolving environment.
• Ownership and accountability in delivering results.
• Experience with customer journeys and customer experience optimisation is valued.

Responsibilities

• Campaign strategy and delivery: Plan, deliver and optimise campaigns aligned with objectives.
• Growth marketing: Support acquisition, engagement and retention through audience-led activity.
• Insights and optimisation: Use data and campaign performance to identify opportunities and test approaches.
• Stakeholder partnership: Guide audience targeting, messaging, channels and execution.
• Performance reporting: Translate results into recommendations for senior stakeholders and business decision-makers.
• Team development: Mentor the team and foster collaboration, accountability and continuous learning.
• Agency and supplier management: Coordinate with external partners to deliver quality outcomes.
• Operational excellence: Establish governance and processes to scale marketing delivery.

Skills

Campaign strategy

Growth marketing

Insights

Stakeholder management

Team leadership

Budget management

Data driven

Tools

Marketo

Adobe Analytics

Job description

• 12-month, full-time contract
• Flexible hybrid work that supports you to perform at your best
• Work for a globally recognised organisation certified as a Great Place to Work®

Join a trans‑Tasman marketing team where your ideas drive growth.

ABOUT THE ROLE

We're looking for an experienced Marketing Manager to develop and deliver integrated campaigns that support commercial growth, strengthen our brand and create meaningful value for our members.

Reporting to the Head of Growth Marketing, you'll use audience insights, data and campaign performance to enhance customer acquisition, engagement and retention. You'll partner with the broader Marketing team, internal stakeholders, external agencies and suppliers to deliver high‑performing campaigns and key business initiatives.

This is an opportunity to combine strategic thinking with hands‑on delivery, experiment with new approaches and turn complex marketing challenges into clear, measurable outcomes.

Key responsibilities

• Campaign strategy and delivery: Plan, deliver and optimise marketing campaigns aligned with business objectives, portfolio priorities and the annual marketing plan.
• Growth marketing: Support acquisition, engagement and retention through audience‑led, member‑focused marketing activity.
• Insights and optimisation: Use customer insights, data and campaign performance to identify opportunities, test new approaches and improve results.
• Stakeholder partnership: Provide practical marketing guidance on audience targeting, messaging, channels and campaign execution.
• Performance reporting: Translate campaign results into clear recommendations for senior stakeholders and business decision‑makers.
• Team development: Support and mentor the team while fostering collaboration, innovation, accountability and continuous learning.
• Agency and supplier management: Build productive relationships with agencies, suppliers and external partners to deliver quality outcomes within budget.
• Operational excellence: Establish effective processes, governance and compliance practices that support consistent and scalable marketing delivery.

ABOUT YOU

You're a commercially minded and audience‑focused marketer who enjoys solving complex problems and turning strategy into action. Curious and adaptable, you're comfortable testing new ideas, navigating ambiguity and bringing people together to achieve measurable outcomes.

You'll bring:

• Proven marketing experience delivering campaigns and business outcomes.
• Strong stakeholder management, influencing and relationship‑building skills.
• A growth mindset, natural curiosity and willingness to test new ideas.
• The ability to adapt quickly and thrive in an evolving environment.
• A self‑motivated approach with strong ownership and accountability.
• Comfort navigating ambiguity and turning complexity into clear actions.

Experience in customer journeys, customer experience optimisation, member‑based organisations or international environments will be highly regarded. Familiarity with Adobe digital marketing tools, including Marketo and Adobe Analytics, would also be advantageous.

ABOUT US

Chartered Accountants Australia and New Zealand (CA ANZ) represent more than 140,000 financial professionals, supporting them to make a difference in the communities in which they work and live. We are committed to advancing the profession through high ethical standards, delivering world class services and education, and advocating for the public good. Guided by our purpose and values, we aspire to be a magnet for diverse talent, equip our members for success, and lead the way in sustainability, innovation, and trust in business and finance.

WHAT’S IN IT FOR YOU

At CA ANZ, we're committed to fostering a workplace that reflects our values of collaboration, integrity, diversity and accountability. As part of our ambition to attract diverse talent and build an adaptive, member centric organisation, we're proud to be certified as both a Great Place to Work® and Family Inclusive Workplace™ reflecting the genuine experiences of our people.

We actively support your work‑life wellbeing through leading policies and practices, including flexible work arrangements, parental leave and carer support—helping you thrive both at work and at home.

In addition, you'll enjoy:

• A strong focus on equity, diversity, and inclusion embedded in everything we do
• Opportunities to grow your career through inspiring learning and development pathways
• The chance to contribute to meaningful work that supports sustainability and the public good
• A flexible hybrid work model that balances autonomy with the benefits of in‑person collaboration
• A culture that values your voice and empowers you to make an impact in your community and profession
• Enjoy the end of year break with 2 additional paid leave days (subject to annual approval)
• Work for a certified Great Place to Work® (global recognition based on anonymous feedback from our people)

CA ANZ welcomes applications from people of all ages, genders, cultural and linguistic backgrounds, Māori, Pasifika, Aboriginal and Torres Strait Islander peoples, people with a disability, and people who are diverse in gender and sexuality.

Please note: We are not engaging recruitment agencies for this role. Unsolicited CVs will not be accepted.