SEO Manager

Searchability®; Melbourne; Hybrid; AUD 90,000 - 120,000; Full time

Job summary

Searchability® is seeking an experienced SEO lead to manage a portfolio of client accounts from our Melbourne CBD offices in a hybrid setup. You will craft and execute data‑driven SEO strategies, guiding junior teammates and collaborating with paid media, content, and analytics specialists.

You’ll drive technical audits, content direction, and GEO visibility initiatives while maintaining strong client relationships and delivering measurable growth in organic performance.

Qualifications

• 4–6 years of experience in SEO.
• Agency experience.
• Proven expertise across technical, on-page and off-page SEO and leading SEO strategies.
• Proficient with Google Analytics, Google Search Console, Screaming Frog and Semrush.
• Strong analytical skills.
• Experience managing client portfolios and leading strategic conversations.
• Ability to manage multiple accounts and deliver results.
• Knowledge of GEO branding and AI‑driven search landscape.
• Strong project management and stakeholder management skills.
• Proactive, strategic mindset and ability to mentor junior team members.

Responsibilities

• Lead a portfolio of client accounts, delivering comprehensive SEO strategies aligned with client goals.
• Oversee keyword research, technical SEO audits, content strategy and on-page optimization.
• Analyze performance with GA/GA4, GSC, Screaming Frog and Semrush, and present insights to clients.
• Build trusted client relationships and drive cross‑functional collaboration with paid media and content teams.
• Develop GEO‑focused visibility strategies and guide junior team members.
• Mentor teammates and contribute to process improvements.

Skills

SEO strategy

Analytical skills

Client management

Project management

Tools

Google Analytics

Google Search Console

Screaming Frog

Semrush

Job description

• Strong expertise across technical SEO, on-page and off-page optimisation


• Experience with Google Analytics, Google Search Console, Screaming Frog and Semrush


• Growing focus on GEO and brand visibility across AI search platforms


• CBD offices - hybrid working

WHO WE ARE...

We're working with an established digital performance agency that partners with businesses to drive growth through data, technology and innovative digital strategies. With expertise spanning SEO, paid media, analytics and emerging AI-driven search, they offer an environment where you'll work with a diverse portfolio of clients and have the opportunity to shape impactful digital strategies.

You'll be joining a collaborative team that values fresh thinking, strategic leadership and continuous development. With a strong focus on innovation and the evolving search landscape, this is an opportunity to take ownership of client strategy, mentor and support team members, and help shape how brands approach organic visibility in an increasingly AI-driven world.

WHAT YOU WILL BE DOING...

You'll lead a portfolio of client accounts, developing and delivering comprehensive SEO strategies aligned with business objectives and long-term growth targets. Balancing strategic direction with hands‑on expertise, you'll identify opportunities to improve organic performance, strengthen client relationships and drive measurable results.

You'll oversee keyword research, competitor analysis and technical SEO audits, identifying opportunities across on‑page optimisation, content strategy, crawlability, indexation, site architecture, page speed and structured data. You'll ensure SEO recommendations are commercially focused, technically sound and aligned with each client's broader digital marketing strategy.

Using tools including Google Analytics, Google Search Console, Screaming Frog and Semrush, you'll analyse performance, identify trends and turn complex data into clear, actionable insights. You'll lead reporting and performance reviews, communicating results, opportunities and strategic recommendations to clients and senior stakeholders.

Client leadership will be central to the role. You'll build trusted relationships, lead strategic discussions and confidently present recommendations that demonstrate the value of SEO. You'll work closely with internal specialists across paid media, content, analytics and other digital channels to deliver integrated campaigns and ensure projects are delivered to a high standard.

A key area of focus will be the evolving search landscape, particularly GEO. You'll help develop and implement strategies to improve clients' visibility, brand mentions and citations across AI-powered search platforms. This will involve considering technical accessibility, content quality, brand authority and third‑party sources, while identifying emerging opportunities and refining strategies as AI search continues to evolve.

You'll also contribute to the development of SEO processes and best practices, stay ahead of algorithm updates and industry trends, and support the growth of the wider team through knowledge sharing, mentoring and strategic guidance.

WHAT YOU WILL NEED...

• 4-6 years' experience in SEO


• Agency experience


• Demonstrated expertise across technical, on-page and off-page SEO, with experience developing and leading SEO strategies


• Confident using Google Analytics, Google Search Console, Screaming Frog and keyword research platforms such as Semrush


• Strong analytical skills


• Proven experience managing client portfolios, leading strategic conversations and building long‑term relationships


• Experience overseeing SEO campaigns, managing priorities and delivering results across multiple accounts


• Working knowledge of GEO and the factors influencing brand visibility across AI-generated search results


• Strong project management, communication and stakeholder management skills


• A proactive, strategic mindset with the ability to identify growth opportunities and support the development of junior team members

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