Digital Sales Growth Lead (Hybrid | CRO & UX)

Vocus Group; Melbourne; Hybrid; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Hybrid work environment

Staff discounts on utilities/mobile

Generous leave options

Study assistance

Wellbeing initiatives

Job summary

Vocus Group is seeking a Digital Sales Lead to drive digital channel sales and revenue targets, working across Marketing, Product and Technology to shape the B2C digital strategy. The role focuses on optimising websites, live chat and apps to maximise demand conversion, supported by two direct reports, with Melbourne (preferred) or Sydney as the base.

You will lead performance metrics, experimentation, and end-to-end journeys from demand generation to on-site conversion, while guiding

Qualifications

• Experience delivering digital sales platforms and revenue growth.
• Ability to map customer journeys across digital touchpoints.
• Strong analytics and measurement capability (GA/Adobe, dashboards).
• Experience leading CRO programs and experimentation (A/B, MVT).
• Hands-on knowledge of performance channels (SEM, SEO, paid social).
• Understanding of e‑commerce platforms, tagging, and CRM integrations.

Responsibilities

• Own delivery of digital channel sales targets and forecasts.
• Lead online sales experience improvements to lift conversion and revenue.
• Define digital sales metrics and deliver reporting dashboards.
• Manage a CRO program and prioritise impactful initiatives.
• Collaborate with Marketing, Product, Tech and Analytics to deliver end-to-end journeys.
• Own the end-to-end B2C digital sales experience roadmap and prioritise personalization.
• Oversee onsite personalization and decision rights across stakeholders.
• Partner with Marketing to optimise SEO and AI-driven discovery.
• Establish voice-of-customer capabilities to identify friction and prioritise changes.
• Lead and develop a high-performing, accountable team.

Skills

Digital strategy

Telco & energy journeys

Analytics & dashboards

CRO & experimentation

Digital marketing channels

E-commerce platforms

Leadership & coaching

Cross-functional collaboration

Personalisation & lifecycle

SEO & AI optimisation

Voice-of-customer

Job description

Vocus Group is seeking a Digital Sales Lead to drive digital channel sales and revenue targets, working across Marketing, Product and Technology to shape the B2C digital strategy. The role focuses on optimising websites, live chat and apps to maximise demand conversion, supported by two direct reports, with Melbourne (preferred) or Sydney as the base.

You will lead performance metrics, experimentation, and end-to-end journeys from demand generation to on-site conversion, while guiding