Sales Lead - Digital

Vocus Group; Melbourne; Hybrid; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Hybrid work environment

Staff discounts on utilities/mobile

Generous leave options

Study assistance

Wellbeing initiatives

Job summary

Vocus Group is seeking a Digital Sales Lead to drive digital channel sales and revenue targets, working across Marketing, Product and Technology to shape the B2C digital strategy. The role focuses on optimising websites, live chat and apps to maximise demand conversion, supported by two direct reports, with Melbourne (preferred) or Sydney as the base.

You will lead performance metrics, experimentation, and end-to-end journeys from demand generation to on-site conversion, while guiding

Qualifications

• Experience delivering digital sales platforms and revenue growth.
• Ability to map customer journeys across digital touchpoints.
• Strong analytics and measurement capability (GA/Adobe, dashboards).
• Experience leading CRO programs and experimentation (A/B, MVT).
• Hands-on knowledge of performance channels (SEM, SEO, paid social).
• Understanding of e‑commerce platforms, tagging, and CRM integrations.

Responsibilities

• Own delivery of digital channel sales targets and forecasts.
• Lead online sales experience improvements to lift conversion and revenue.
• Define digital sales metrics and deliver reporting dashboards.
• Manage a CRO program and prioritise impactful initiatives.
• Collaborate with Marketing, Product, Tech and Analytics to deliver end-to-end journeys.
• Own the end-to-end B2C digital sales experience roadmap and prioritise personalization.
• Oversee onsite personalization and decision rights across stakeholders.
• Partner with Marketing to optimise SEO and AI-driven discovery.
• Establish voice-of-customer capabilities to identify friction and prioritise changes.
• Lead and develop a high-performing, accountable team.

Skills

Digital strategy

Telco & energy journeys

Analytics & dashboards

CRO & experimentation

Digital marketing channels

E-commerce platforms

Leadership & coaching

Cross-functional collaboration

Personalisation & lifecycle

SEO & AI optimisation

Voice-of-customer

Job description

The Opportunity

Reporting to the B2C GM Sales, the Digital Sales Lead is responsible for delivering digital channel sales and revenue targets, growing digital channel sales volumes, and providing cross-functional leadership (working closely with Marketing, Product and Technology) to influence and direct delivery of the B2C digital strategy. Continuous optimisation of digital assets (website, live chat and app) to maximise demand conversion is at the heart of the role, supported by 2 direct reports. The role can be based in Melbourne (preferred) or Sydney.

What you'll be responsible for

The key responsibilities of the role are listed below. These may change in response to your personal growth and business demands.

• Own delivery of digital channel sales and revenue targets, and contribute to target setting and forecasting.
• Lead continuous improvement of the online sales experience, driving uplifts in conversion rate, revenue per visitor, and overall digital sales performance.
• Define and own digital sales performance metrics, ensuring clear reporting, dashboarding, and insight generation to identify opportunities.
• Lead the digital optimisation and experimentation program (e.g., A/B testing, CRO roadmap), setting direction and prioritising initiatives that materially improve outcomes.
• Partner with Marketing, Product, Technology, and Analytics/BI teams to deliver an end-to-end journey from demand generation through to on-site conversion.
• Own the strategic vision and roadmap for the end-to-end B2C digital sales experience (web, app, live chat), ensuring digital sales outcomes are embedded across the FY27+ product and technology delivery roadmap.
• Define the operating model, rules of engagement and oversee execution for onsite/MyDodo personalisation, partnering closely with Product and Technology and aligning decision rights across stakeholders.
• Partner with Marketing to optimise and deliver SEO and AEO/AIO (AI optimisation) strategy and performance, ensuring content is structured to perform in search engines and AI-driven discovery surfaces, including management of external agency/partner relationships.
• Establish and scale voice-of-customer and onsite research capabilities (e.g., user testing, survey tools, session replays/screen recordings) to identify friction, inform prioritisation, and validate impact of changes.
• Lead, coach, and develop a high-performing team, building capability and a culture of performance accountability and continuous improvement.

What you'll bring to the role

• Digital sales strategy & leadership: Proven ability to develop and execute digital sales strategies across website, app, and self-service channels to deliver acquisition, upsell/cross-sell, and retention outcomes.
• Deep understanding of telco and energy products & customer journeys: Ability to map complex journeys across digital touchpoints and reduce friction through to purchase and activation.
• Data-driven decision making & analytics: Strong capability using digital and sales analytics to optimise funnels, forecast performance, and inform prioritisation (e.g., GA/Adobe, CRM, dashboards).
• Conversion rate optimisation (CRO) & experimentation: Experience designing and running testing programs (A/B, MVT), and translating insights into measurable performance improvements.
• Digital marketing & channel optimisation: Hands‑on understanding of performance channels (SEM, SEO, paid social, affiliates/programmatic) and how they connect to on‑site conversion.
• Technology & platform proficiency: Understanding of e-commerce platforms, tagging/measurement, CDP/personalisation, and integration with CRM/billing to enable real‑time experiences.
• Leadership & talent development: Demonstrated success building and leading high‑performing teams with clear accountability, coaching, and capability uplift.
• Cross‑functional collaboration: Ability to influence and align Marketing, Product, Technology, Finance, and Operations stakeholders to deliver digital priorities at pace.
• Personalisation & lifecycle experience: Experience shaping onsite/app personalisation and self‑service experiences, with clear hypotheses, audience strategy, and measurement in partnership with product and engineering teams.
• SEO + AEO/AIO (AI optimisation): Understanding of how customers discover products via search and AI assistants, and how to structure and govern content to improve visibility and conversion across channels.
• Customer insight & onsite research: Proven ability to use voice‑of‑customer inputs and onsite research tools (e.g., session replay/screen recordings, surveys, usability testing) to diagnose issues and drive prioritised improvements.

What We Offer

Working at Vocus will give you rewarding experiences and the opportunity to do extraordinary work. You will enjoy:

• Diverse and dynamic teams with a supportive and inclusive culture.
• Supportive career development plans with comprehensive ongoing training, support, and development opportunities.
• Flexible hours and a hybrid working environment
• Generous discounts on power, gas, mobile and internet; plus, discounts to over 400 retailers.
• Competitive leave options, including anniversary leave, purchased leave, parental leave, volunteering leave, study leave, and 5 extra days of Vocus leave each year, plus more.
• Study assistance programs to excel your personal growth, learning and development.
• Health and wellness offerings, including access to our wellbeing initiatives that can help you from a financial, psychological, and physical perspective.

Working at Vocus is never just a job – it’s personal. We’re crazy about our customers and believe our people are the difference. Our wonderfully diverse team and a vibrant culture define us. We care about the impact we have on our people, our customers, and our communities and are committed to operating as a responsible, ethical business.

We pride ourselves on setting audacious and ambitious goals and believe that we can play our part in changing the Australian telecommunications landscape and make a fundamental difference to people’s lives.

With us, you’ll have the opportunity to lead and inspire teams, work on projects that are shaping the future of telecommunications and become part of a culture that thrives on creativity, encourages new ideas, and provides a collaborative and inclusive environment.

About Us

As Australia’s specialist fibre and network solutions provider, we own and operate 25,000km of secure, high‑capacity fibre connecting people, businesses, governments, and communities across Australia to the world. Through our well‑known retail brands, we deliver simple and affordable broadband, mobile, voice and energy services with the purpose of Building Critical Connections. Enabling Better Possibilities.

We are a proud equal opportunity employer committed to providing a safe, diverse, and inclusive working environment where all our team members feel like they belong. We know diversity makes us stronger and we encourage applications irrespective of background, age, origin, gender, sexual orientation, identity, or ability.

If you feel comfortable, please let us know if you have any accessibility requirements upon application, so we can make any adjustments required to support you throughout our recruitment process.